Digital 2020: The UK – what you need to know

Special reports
Sofia Maddalena

Digital 2020: The United Kingdom is here! All the stats you’ll ever need in relation to the digital landscape in the UK.

From a social perspective, Instagram and Snapchat lead the way in terms of their advertising audience growth – both up 4.8% quarter on quarter. Social media advertising spend is up 20% year-on-year; $3.38 billion (£2.6 billion) was spent on social ads in the UK 2019.

TikTok is now one of the UK’s most downloaded apps; the short-form video platform, which did not feature in last year’s most downloaded list, follows three Facebook-owned apps (WhatsApp, Facebook Messenger, Instagram) and Netflix to become the UK’s fifth most downloaded app in 2019.

However, with just 8% of UK internet users aged 16 to 64 reporting using TikTok in the last month, it still has lower usage rates amongst UK audiences than the likes of Tumblr (11%), Twitch (12%), Reddit (16%), Skype (21%), Snapchat (25%).

Other key findings include Reddit’s climb from 8th to 4th in Alexa’s top UK websites; and more British people play games on smartphones (45% of internet users aged 16 to 64) than game consoles (33%).

For more digital data, read the full report here.