Digital 2020 UK

The UK now has 45 million active social media users, with 1.3 million added in the last year.

Social media advertising spend is up 20% year-on-year in the UK; £2.6 billion was spent on social ads last year.

Read the full report to find out more about internet, social media, mobile, gaming, and e-commerce in the UK in 2020.


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Think Forward 2020 unpicks the complex and ever shifting web of consumer behaviour online, and explores the role brands can play in reflecting and shaping it. Download your free copy now.