Your ultimate guide to the evolving digital world
Our Digital 2022 report highlights everything you need to know in relation to the internet, mobile and social media usage and behaviours across the globe.
As we learned to live alongside the pandemic, 2021 saw social media users increase once again, whilst the average daily time spent using mobile phones showed no signs of slowing down. As a result, social media and mobile apps are now levelling up from their role as second screens.
There are now more than 5 billion internet users around the globe. That’s equivalent to 63 percent of the world’s total population. Dive into more digital facts and figures in our Digital 2022 April Global Statshot.
The average global TikTok user now spends almost 24 hours on the platform every month. TikTok ads now reach 1 billion adults a month, equivalent to 23 percent of adults outside of China. Dig into more findings from our Digital 2022 July statshot.
More than two-thirds of the world’s population will be using the internet by the end of 2023, resulting in internet users achieving ‘supermajority’ status. Game metaverses Fortnite, Roblox, and Minecraft attract hundreds of millions of monthly active users. Find out more in our Digital 2022 October Statshot.
Increase in time spent on TikTok, social adspend nears £10bn, and more in Digital 2022: The United Kingdom. Read our analysis of the key headlines.
ALL DIGITAL 2022 REPORTS
Think forward 2022: brave new worldsSpecial Report
Now in its seventh year, our annual trend report Think Forward unpicks the complex and ever-shifting web of digital culture and behaviour and explores the role brands can play in reflecting and shaping it.