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We Are Social’s Monday Mashup #273

Google and Twitter get cosy with desktop search result integration It is now possible to view tweet feeds and hashtags on the desktop version of Google’s search results. Twitter and Google announced a new partnership in February, and Twitter integration has been available on Google’s mobile website and apps since May, but it’s nice to […]

Join our research & insight team

We Are Social’s Research & Insight team in London is on the hunt for new talent, looking to recruit an R&I director and an R&I analyst. In this post we delve into the life of one of our senior analysts, Robert Wainman, providing an overview of what a typical week could look like within the […]

YouTube’s Summer in the City

OMG Selfies and deafening screams came from the Excel Center in London this weekend. Yes that’s right, YouTube sponsored event ‘Summer In The City’ has been and gone for another year, and what an event it was! What a crowd. Thanks to @YouTube for being awesome! #SitC2015 #YouTubeSitC pic.twitter.com/zEGiUDYeQw — Summer in the City (@SummerInTheCity) August 15, […]

Talking Sex, Tech & Social at SXSW 2016

It feels like we’ve only just recovered from this year’s SXSW, and the festival jumps right back on our agenda. In 2015, I was lucky enough to see some incredible speakers, ranging from the useful, the inspirational and some (often the best of the bunch) who were just plain weird. So, in a bid to […]

We Are Social’s Monday Mashup #272

Older social network users prefer tablets over smartphones It won’t be news to you that most social network users now use mobile devices to stalk their exes, make meaningful connections online, with mobile (including tablets) now accounting for 80% of time spent on social social networks, with 25% year-on-year growth. And as social media penetration […]

Brands: Sign up for our Social Smackdown

After delivering a series of impressive blows at our seventh Social Media Smackdown in May (take a look at the video above for a taster of how it went down), it’s time to welcome back our social media southpaws and brawlers. This time we’ll see Unilever and Sony sparring with their best social campaigns from […]

The Virtual Reality Gold Rush: Part Three

In this final instalment of our three-part series, We Are Social’s Managing Director in Singapore, Don Anderson, looks at the future of virtual reality and live events, journalism, social sharing and, dare we say it, porn. Forecasts vary when it comes to the potential annual revenue from the consumer virtual reality industry. Some estimates top […]

We Are Social’s Monday Mashup #271

The YouTube versus Facebook video debate continues Although Facebook is fast becoming a real rival to YouTube with its video offering, a debate has started around which metric is most useful to brands when measuring effectiveness on both platforms. Facebook places emphasis on ‘views’, which are logged after three seconds of watching, a strategy which has seen their results publicly […]

Renting social is good, but owning is better

Marketing Magazine recently published this article by me about the changing social landscape, and how creating brand-owned social content hubs could be the answer to stay on top. They’ve been kind enough to let us reproduce it in full below. As marketers continue to grapple with the ever-changing nature of social platforms, one thing has become […]

China: social media, but not as you know it

I recently visited Shanghai for a business trip and quickly faced the fact that I was going to have to live for a week within a very different social media world to the one I was used to. I’d be living without Google (therefore without any of my professional or personal emails), Facebook, Instagram, Twitter, […]