Our Insights

Google indexing nearly five times more tweets than it was After Google gained access to Twitter data earlier this year, some were surprised by how few tweets were being indexed. The figure has since shot up; Google is now indexing 466% more tweets than four months ago, though 96% still go unindexed. I’m yet to […]

In the first of a three-part series, Don Anderson, We Are Social’s Managing Director in Singapore, examines the origins of virtual reality and the potential opportunities for content creation and brand marketing. In 1983 noted American special effects director Douglas Trumbull released Brainstorm, a generally unremarkable science fiction movie largely known for the tragic death […]

Marketing challenges in Western Europe A poll by the Economist Intelligence Unit has explored the biggest challenges for marketers in Western Europe (France, Germany, UK) over the coming few years. It’s interesting is to see how each market has a different view of where its biggest challenges lie. While the shift to digital was important for all three, in Germany it […]

We Are Social’s Cannesogram, an interactive cartogram based on Cannes Lions wins over the last decade, has now been updated with results from the 2015 Festival. Here, James Nester, Creative Director at We Are Social and Cannes Lions 2015 judge, talks through the new patterns it shows. The dust has settled in the Riviera. I’ve finished […]

B&T recently published this article by me about what makes people share content, and how we can harness this. They’ve been kind enough to let us reproduce it in full below.  What makes people share content? I’m not the only person to ponder this question. The New York Times conducted a study ‘The Psychology of Sharing: […]

UK consumers are influenced by online reviews like never before According to a recent survey from GfK, 54% of UK adults aged 16+ use online reviews to get product or service information. The results showed that 61% of all respondents aged 16-34 and 35-54 would seek review online before making a purchase. We were let […]

This week, many of the We Are Social team have been enjoying the sunshine, the parties and of course, the amazing creative work on display at Cannes Lions.

comScore has produced an infographic which captures mobile audience behaviours across smartphones and tablets, showing how Brits are using their devices. The research shows that mobile now accounts for 56% of all time spent on the Internet, compared to desktop’s 44%. A large proportion (81%) of time on mobile is spent using apps, with Google sites […]