Blog - Page 139 of 264 - We Are Social UK

The Potential of Wearable Social

We Are Social has produced a report about the potential of wearable social media, and what it means for brands as wearables become mainstream. If you work for a brand and you’d like to find out more, read on to find out how you can get hold of the report. Wearable technology has become the […]

#Papertweet: a voice against hunger

More than three million children under five die as a result of poor nutrition each year. This is a shocking statistic; so much more needs to be done in order to combat this, not least to get people to understand the scale of the problem. In France in particular, our team found that it was difficult […]

Good marketing has always been social

The Wall recently published this article by me talking about five reasons why good marketing has always been social. They’ve been kind enough to let us reproduce it in full below. With almost three-quarters of us more likely to buy from a brand we follow on a social network (compared to one we don’t), brands should […]

We Are Social’s Monday Mashup #262

Facebook Lite comes to not-so-smartphones Facebook has started the official rollout of Facebook Lite, the stripped-down version of its mobile app designed for those on slower connections. It’s missing some data-intensive features, like video or location services, but allows picture uploads and most of the Facebook ‘basics’. Asia gets Facebook Lite first, but it’ll soon […]

LINE is the fastest growing social app

GlobalWebIndex has produced an infographic showing that LINE is the fastest growing social/chat app, with the platform seeing a 57% increase in active users year-on-year. Facebook Messenger has also shown a strong growth with a 53% rise, likely due to the fact that the app is now compulsory for those who want to send Facebook […]

Why we’re going Mad for ‘Mod Max’

Unless you’ve been living under a rock for the last few weeks, you’ll have noticed that the awesome Mad Mad: Fury Road has been smashing box offices and winning over movie critics all over the world. As you may have read in Campaign Brief or AdNews, at We Are Social, we were lucky enough to […]

We Are Social’s Monday Mashup #261

Facebook introduces GIFs Following on from the success of its autoplaying videos, Facebook is now allowing animated GIFs to the platform. Unfortunately for advertisers, the feature is not yet available on brand pages, but Facebook hasn’t ruled this out for the future. Meryl’s happy about it… Food critic reviews to feature on Facebook Facebook has […]

Facebook: visits vs active users

GlobalWebIndex has produced an infographic looking at Facebook’s active usage versus visits to the platform. It shows that visitation rates for Facebook have stayed relatively consistent; in 2013 they were 76%, in 2015 they fell marginally to 73%. However, active usage has shown a steeper decreasing trend, falling from 53% in 2013 to 42% in […]

Brands: time to put on a smiley face?

The Drum recently published this article by me about how brands are using emojis in their marketing. They’ve been kind enough to let us reproduce it in full below. As much as I love my mum, I can’t handle her approach to technology. She calls her iPod touch her “phone” and then wonders why she […]

We Are Social’s Tuesday Tweakup #23

Social media matters to complainers Social media’s importance is increasing for one of the world’s favourite pastimes: complaining. A survey of over 2,000 people by the Institute of Customer Service found that 12% had used social media to complain, an eightfold increase since January 2014. Another 39% said they’d provided feedback on social and 31% […]