Blog - Page 140 of 266 - We Are Social UK

Support tennis like never before

Our client, BNP Paribas, a long-term supporter of tennis, approached us last year with a request to create a global campaign that would make tennis fun and accessible to all. They wanted to change the way people support the game, to give more power to fans. All this was to correlate with the new brand […]

Digital trends in the US market

The Guardian recently published this article by me about current digital trends in the US marketing landscape. They’ve been kind enough to let us reproduce it in full below. The US digital marketing landscape is a vast, complex and highly competitive place. While it’s by no means the only player in the digital and social innovation […]

We Are Social’s Monday Mashup #263

Twitter CEO steps down Dick Costolo announced on Thursday that he was stepping down as Twitter CEO, after six years with the company. The move comes after investors called for change following months of a struggling stock price, low user growth and stalling ad sales. Twitter co-founder Jack Dorsey will be taking over as interim CEO while the […]

WARC winners show how social is evolving

I recently had the pleasure of being one of the judges for the second ever WARC Prize for Social Strategy, whose winners were announced earlier this morning. The award is focused on recognising social ideas that drive business results and, as such, is a fantastic showcase of best practice within the marketing industry. It was […]

Broadcast battle royale: viewers in control

If you’re a content creator, owner or broadcaster, the power that you wield over viewers is nowhere near what it was five, or even two years ago. That was one of the clear messages delivered during the recent Video Matters panel moderated by MinerLabs Managing Director James Miner. “We are a digital first region,” proclaimed […]

The Potential of Wearable Social

We Are Social has produced a report about the potential of wearable social media, and what it means for brands as wearables become mainstream. If you work for a brand and you’d like to find out more, read on to find out how you can get hold of the report. Wearable technology has become the […]

#Papertweet: a voice against hunger

More than three million children under five die as a result of poor nutrition each year. This is a shocking statistic; so much more needs to be done in order to combat this, not least to get people to understand the scale of the problem. In France in particular, our team found that it was difficult […]

Good marketing has always been social

The Wall recently published this article by me talking about five reasons why good marketing has always been social. They’ve been kind enough to let us reproduce it in full below. With almost three-quarters of us more likely to buy from a brand we follow on a social network (compared to one we don’t), brands should […]

We Are Social’s Monday Mashup #262

Facebook Lite comes to not-so-smartphones Facebook has started the official rollout of Facebook Lite, the stripped-down version of its mobile app designed for those on slower connections. It’s missing some data-intensive features, like video or location services, but allows picture uploads and most of the Facebook ‘basics’. Asia gets Facebook Lite first, but it’ll soon […]

LINE is the fastest growing social app

GlobalWebIndex has produced an infographic showing that LINE is the fastest growing social/chat app, with the platform seeing a 57% increase in active users year-on-year. Facebook Messenger has also shown a strong growth with a 53% rise, likely due to the fact that the app is now compulsory for those who want to send Facebook […]