Blog - Page 141 of 269 - We Are Social UK

Summer fun, We Are Social style

We Are Social has been one of the fastest growing agencies both in the UK and globally over the last seven years. In London, we’re currently looking for new team members across our client services, research & insight and editorial departments. Interested? You should be. Here, Jess Barlow from our HR team explains why a job at We Are Social is better than […]

Building a social marketing mix

For the opening keynote in the Social track at ad:tech recently, I shared our vision for how brands can achieve far greater social success without investing a single penny more in content or media. That might sound like a lofty promise, but the logic behind that vision is actually very simple: enduring success in social is determined by what other people […]

The Virtual Reality Gold Rush: Part Two

Following on from the first piece in this three-part series, in this second entry, Singapore Managing Director Don Anderson examines the impact of Oculus Rift and other virtual reality devices, and how they are poised to launch a new revolution in branded content. If you look at the popularity of ‘virtual reality’ as a search […]

We Are Social’s Monday Mashup #268

YouTube viewing time grows 60% in a year Q2 looked good for YouTube, as overall viewing time grew 60% year-on-year. Mobile was particularly strong; the average viewing session on mobile grew 50% in the same period to 40 minutes. According to Google’s chief business officer Omid Kordestani, more people now watch YouTube on mobile than […]

Master baiters: rise (and fall?) of click bait

The Drum recently published this article by me about the advantages and disadvantages of click baiting. They’ve been kind enough to let us reproduce it in full below. It’s been dubbed the ’21st century headline’. Our online news feeds are littered with it. Even the Independent is doing it. That’s right, I’m talking about clickbait. Following on […]

The future of social

I recently had the privilege of presenting at the International Advertising Association’s ‘What’s Coming Next?’ conference in London, alongside Sir Martin Sorrell and a host of other inspiring speakers. The conference focused on ‘the future of marketing’, so it seemed appropriate to reprise our Social Brands thinking around some of the most important changes and trends that we’ve been exploring over recent […]

Reddit: controversy and change

The Drum recently published this article by me talking about the changes and controversy surrounding Reddit, and what this means for its users. They’ve been kind enough to let us reproduce it in full below. It’s been a tough few weeks for Reddit. When Ellen Pao stepped down from the platform last week, it seemed that […]

We Are Social’s Monday Mashup #267

Google indexing nearly five times more tweets than it was After Google gained access to Twitter data earlier this year, some were surprised by how few tweets were being indexed. The figure has since shot up; Google is now indexing 466% more tweets than four months ago, though 96% still go unindexed. I’m yet to […]

The Virtual Reality Gold Rush: Part One

In the first of a three-part series, Don Anderson, We Are Social’s Managing Director in Singapore, examines the origins of virtual reality and the potential opportunities for content creation and brand marketing. In 1983 noted American special effects director Douglas Trumbull released Brainstorm, a generally unremarkable science fiction movie largely known for the tragic death […]

We Are Social’s Monday Mashup #266

Marketing challenges in Western Europe A poll by the Economist Intelligence Unit has explored the biggest challenges for marketers in Western Europe (France, Germany, UK) over the coming few years. It’s interesting is to see how each market has a different view of where its biggest challenges lie. While the shift to digital was important for all three, in Germany it […]