Blog - Page 154 of 264 - We Are Social UK

The Greatest Ever #SMWPubQuiz

As we say goodbye to another successful Social Media Week London, we’ve been reflecting on the success of our third “Greatest Social Media Pub Quiz in the World”. Guests arriving at the event got their adrenaline pumping before their feet even touched the floor of Ticketmaster’s Imperial bar. Stairs are simply not an option when there is […]

20% of internet users use Instagram

It may have just rolled out ads in the UK, but how is Instagram performing globally? GlobalWebIndex analysed the behaviours and demographics of its audience. The study shows one fifth of adult internet users have an Instagram account worldwide, a figure that has consistently risen since mid 2013. Examining the figures by region, penetration is […]

We Are Social’s Monday Mashup #230

Facebook fans spend more than other customers A four-year study of a ‘major grocery store’s Facebook page’ has found that Facebook fans purchase 35% more items than the average consumer. Those who engaged 10 times or more spent $1,000 more in each year. Sounds super – though always worth remembering correlation vs. causation. Facebook rolls […]

Jaguar's Social September

It’s been a busy September for the Jaguar team here at We Are Social. Earlier this month, Jaguar Land Rover sponsored the Invictus Games: a fantastic international sporting event to support wounded and sick Servicemen and women, championed by Prince Harry and featuring over 400 competitors from 13 nations. A dedicated social media team from […]

US Cross-Cultural Social Media Marketing

GlobalWebIndex’s latest figures reveal a number of key social trends for anyone engaged with cross-cultural marketing in the US – with YouTube’s app now more popular than Facebook’s amongst Hispanic, Asian and Black/African Americans. Jason Mander, Head of Trends at GlobalWebIndex, exclusively talks us through some of the report’s key findings. As the demographic composition […]

Apple iOS 8 feature HealthKit

Marketing Magazine recently published this article by me about Apple’s iOS 8 feature, HealthKit, and how brands could use it. They’ve been kind enough to let us reproduce it in full below: The new iOS 8 is now available for users to download. As an iOS developer I have had several months to play around […]

Listen, Learn, Earn: Social Listening How-To

The massive proliferation of social media in recent years has changed marketers’ ability to understand their audiences. Even with basic tools, it’s now possible to develop insights into people’s thoughts, motivations and behaviours in ways that were prohibitively difficult or expensive even 10 years ago. Today’s post explains how you can start taking advantage of […]

We Are Social’s Monday Mashup #229

We are spending more time using mobile apps than ever Our time spent using mobile apps has risen by 21 percent compared to last year, with music, fitness and social media apps amongst the highest climbers. Despite coming third to music and fitness categories regarding the time spent in apps, when it comes to app […]

Scotland votes: Is it a Yes on social media?

Today, people all over Scotland have been travelling to their nearest polling station to decide whether they will remain part of the United Kingdom. We’ve seen debates between the Yes and No Campaigns ignite passion amongst people in the UK and beyond, and of course, as with every significant event in today’s society, people have […]

Twitter: A How-To Guide For Brands

With myriad social media platforms available to brands, how should marketers choose which ones to be a part of? More importantly, how do you differentiate what you share on the different platforms? Today’s post shares 10 essential, practical tips that you can use to get the most out of Twitter, and explains the dos and […]