Our Insights

When a company’s job application asks for an Instagram video, a tweet and your LinkedIn profile … it’s clear they aren’t messing about when they say they are social. That was how our life on the #IamSocial Graduate Scheme began. With the application process now a mere distant memory, Alex and I are coming into […]

As we say goodbye to another successful Social Media Week London, we’ve been reflecting on the success of our third “Greatest Social Media Pub Quiz in the World”. Guests arriving at the event got their adrenaline pumping before their feet even touched the floor of Ticketmaster’s Imperial bar. Stairs are simply not an option when there is […]

It may have just rolled out ads in the UK, but how is Instagram performing globally? GlobalWebIndex analysed the behaviours and demographics of its audience. The study shows one fifth of adult internet users have an Instagram account worldwide, a figure that has consistently risen since mid 2013. Examining the figures by region, penetration is […]

Facebook fans spend more than other customers A four-year study of a ‘major grocery store’s Facebook page’ has found that Facebook fans purchase 35% more items than the average consumer. Those who engaged 10 times or more spent $1,000 more in each year. Sounds super – though always worth remembering correlation vs. causation. Facebook rolls […]

GlobalWebIndex’s latest figures reveal a number of key social trends for anyone engaged with cross-cultural marketing in the US – with YouTube’s app now more popular than Facebook’s amongst Hispanic, Asian and Black/African Americans. Jason Mander, Head of Trends at GlobalWebIndex, exclusively talks us through some of the report’s key findings. As the demographic composition […]

Marketing Magazine recently published this article by me about Apple’s iOS 8 feature, HealthKit, and how brands could use it. They’ve been kind enough to let us reproduce it in full below: The new iOS 8 is now available for users to download. As an iOS developer I have had several months to play around […]

The massive proliferation of social media in recent years has changed marketers’ ability to understand their audiences. Even with basic tools, it’s now possible to develop insights into people’s thoughts, motivations and behaviours in ways that were prohibitively difficult or expensive even 10 years ago. Today’s post explains how you can start taking advantage of […]

We are spending more time using mobile apps than ever Our time spent using mobile apps has risen by 21 percent compared to last year, with music, fitness and social media apps amongst the highest climbers. Despite coming third to music and fitness categories regarding the time spent in apps, when it comes to app […]