Our Insights

The Wall recently published this article by me on Twitter’s next moves. They’ve been kind enough to let us reproduce it in full below: Twitter bounced back from a rough start to 2014 with a positive array of Q2 results, reporting stronger-than-expected financials and continued user growth. But what are Twitter’s next steps to further […]

There has been a vast increase in the number of people accessing the internet and using it on handheld devices in the UK, according to data just released from the Office of National Statistics. It found that 43 million UK adults accessed the internet in the last three months and of these, 76% accessed it […]

Glasses up to the future! When one chapter ends and another begins, more often than not, we’ll raise a glass. It was this insight that drove the concept for our global ‘Parting Glass’ campaign with Tullamore D.E.W.: inviting fans from around the world to raise a glass to their own new beginnings. Whether it was […]

New Facebook tracking tool works across devices Facebook has created a new reporting tool, which will allow advertisers to track consumers across devices. The advertiser can find out which device a user saw an ad on, and where they made a purchase. This allows them to discover when a mobile ad led to a desktop […]

Hi. My name’s Tom Cauvain, I’m an Account Executive and one of the new additions to We Are Social’s London office. As Marie Cravens took us through her time so far at We Are Social in New York with Rihanna, I’m going to intersperse this London view using Alex Turner and Julian Casablancas. Apologies. When […]

Global social users pass two billion After Facebook released their latest active user figures, it seems that global social media users have passed the two billion mark, out of a total global population of 7.18 billion, and 2.95 billion worldwide internet users. Mobile is increasingly big, too – 1.56 billion are considered ‘active mobile social […]

The latest figures from Facebook suggest that the number of people actively using social media each month has now passed the 2 billion mark. More than half of these use Facebook each month, while Tencent’s QZone platform is home to almost one-third of all global users. These aren’t the only platforms posting good numbers though […]

Over the past year, We Are Social has been partnering with the World Federation of Advertisers to identify the brands that marketers around the world respect the most. We’ve asked hundreds of the world’s top practitioners for their thoughts via social media; from global creative directors and agency heads, to client-side CMOs and global brand […]