Blog - Page 163 of 264 - We Are Social UK

Managing Complaints in Social Media

At some point, almost every marketer will have to deal with someone saying bad things about their brand in social media, regardless of whether the brand actively manages its own social presence. This can be as simple as someone tweeting that they hate the music in the brand’s new TV commercial, but it might be […]

We Are Social’s Monday Mashup #192

Twitter’s user base skewing younger Twitter, a network with a traditionally ‘older’ user base, has come out as skewing younger than both Facebook and LinkedIn, according to a new piece of research by comScore. Globally, 32.3% of Twitter’s desktop users are aged 15-24, compared with 28.9% on Facebook and 21.4% on LinkedIn. The difference on […]

UK business use of social media

Some really interesting data on UK businesses use of social media recently released by the Office for National Statistics in the form of this infographic:

Facebook decreases organic reach

A year ago we analysed how the reach of brands’ content on Facebook was decreasing – the same content reached less people than in previous months. Then, yesterday, AdAge revealed details of a sales deck distributed by Facebook, declaring its own strategy regarding paid media. According to the deck, it will become more important for […]

The Value of the Second Screen

A useful infographic from Wowza looking at the value of the second screen:

Making sport and social media history

This year, BNP Paribas wanted to celebrate its 40 year partnership with Roland Garros, The French Open, with an amazing social media campaign. We decided this should be something that was different and genuinely innovative, that would translate globally and show BNP Paribas’ support for tennis. The solution was Tweet & Shoot. A first in […]

We Are Social’s Monday Mashup #191

Instagram posting an ad a day Instagram is now seeing roughly one advertised post per day, with big brands involved, from General Electric and Levi’s to Lexus and Ben & Jerry’s. According to Nitrogram, sentiment seems to be changing, too: since the first ever post by Michael Kors, when the positive/negative split was around 50%, […]

Jaguar emerges #FromTheShadows

When it comes to sheer power and pulse-quickening performance, the new F-TYPE Coupé certainly holds no prisoners. So ahead of its drama-filled global unveil at the Los Angeles Auto Show, we were handed the challenge of devising a socially-led launch campaign worthy of Jaguar’s most dynamically capable, performance-focused, production car ever. With such a high-profile […]

The highs and lows of Instagram ads

At the beginning of this month, Instagram rolled out ads for the first time. The image and video-sharing platform debuted its newsfeed ads through a post from fashion label, Michael Kors. The much-documented reaction was mixed; while the photo obtained over 150,000 likes in just 7 hours, it also attracted a number of negative comments. […]

Are your sales "dead"?

When a customer walks into a shop and buys a product a marketer would be justified in thinking “Job done! My marketing has worked”. At We Are Social we disagree. We call this kind of sale a ‘dead sale’. A dead sale is when a customer buys a product and doesn’t share this with their […]