Blog - Page 167 of 264 - We Are Social UK

Wiggling to Wimbledon success

The fuss about Wimbledon may have calmed down some time ago. But we’re still excited. Why? Because the results of our Wimbledon Wiggle campaign for evian are in and ready to share. If you like the sound of vintage tennis, Maria Sharapova, Jonathan Ross, funny eagles, babies, theme parks, strawberries, cream and a really successful […]

Happy third birthday Instagram!

This week, Instagram turned three. In approximately 1000 days since inception, the photo-sharing app has transformed from the new kid on the block to one of today’s most popular social media platforms. Instagram Three Years Later http://t.co/SDlmqy4iWB — Instagram (@instagram) October 6, 2013 Kevin Systrom and Mike Kreiger launched Instagram in October 2010, with the […]

We Are Social’s Monday Mashup #183

Social ad spending on the up eMarketer has reported that marketers’ budgets for social are set to increase. In August 2013, social ad spending made up, on average, around 6.6% of marketers’ budgets – it’s set to increase to 9.1% in the next year, then zoom to 15.8% within five. Play.com reaps the rewards from […]

Snapchat introduces Stories

Today Snapchat revealed a new feature; Snapchat Stories. It’s a bit like the equivalent of a Facebook newsfeed, but with a Snapchat twist. You take a series of photos or videos, add the necessary captions and /or graffiti, after which they’ll appear in all of your friends’ newsfeeds where they can be viewed repeatedly for […]

We Are Social’s Monday Mashup #182

Facebook adds four times the purchase intent of TV alone Confectionery giant Mondelez has discovered with its Creme Egg Facebook activity that the social network adds four times the purchase intent of marketing than through TV alone. As an FMCG brand that requires high reach within specific sectors, they used targeted advertising on posts to […]

The Greatest Social Media Pub Quiz Ever

It’s Social Media Week. And, as we ARE social, we’ve been busy getting involved. On Tuesday evening, we held “The Greatest Social Media Pub Quiz in the World”, following up on last year’s successful event. Of course, while it’s all a bit of fun, Social Media Week is actually a very serious learning experience. So […]

Infuriating & pleasing: Apple iOS 7

As you may have read in CNET or The Telegraph, last week we examined conversation around the launch of Apple’s latest software release, iOS7. With over five million people talking about iOS 7 on its release last week and subsequently it trending on Twitter for several days thereafter, Apple underlined its unique position as a […]

We Are Social’s Monday Mashup #181

What do advertisers really think about Facebook? Ad Age recently took a look at how Facebook has changed from an experimental ad channel to a mature part of the media mix for marketeers, and in news that should surprise no-one, the number who say they advertise on Facebook has sharply increased. A survey of 1,200 […]

Showdown: #KittenCamp vs We Are Social

Ahead of Robin Grant’s epic showdown at #KittenCamp tomorrow evening as part of Social Media Week London, we asked VAN’s chief word sharer and love spreader, Will Cooke, to give us the lowdown on what it’s all about. Picture the scene… two men stand on a small stage in the cellar of a London bar; […]

Content, Context or Distribution?

It’s coming to the end of conference season in London, before the dark winter descends, budgets run thin and we all hunker down at our desks wincing when someone mentions how many weeks it is until Christmas (14). The balmy summer of 2013 and its endless supply of salty canapés and agencies presenta-pitching from podiums […]