Our Insights

It’s not often you get to say that you’ve played football alongside the world’s greatest, but that’s exactly what adidas has made happen for football fans worldwide. As you may have read in Marketing Week or Adverblog, last week adidas launched Join Team Messi. We’ve been working with adidas to create this highly personalised social […]

This week was a mixed one for English football. As the national team slumped to a draw on foreign soil, 6 young men from We Are Social offered a tiki-taka masterclass on a pitch much closer to home. The bookmakers’ pre-season favourites strolled to Kennington in high spirits, despite a dip in form over recent […]

Last week we were really excited to kick off our first campaign with brand new We Are Social client Red Bull, to support the recent launch of the Red Bull Editions. The Red Bull Editions combine the functionality of Red Bull Energy Drink with three specific flavours: Cranberry, Lime & Blueberry. To celebrate the launch, […]

GlobalWebIndex’s latest data shows that the internet now makes up 57% of global media consumption, with social media alone taking 26% of people’s media time, more than TV’s 23%. Tom Smith, GlobalWebIndex’s founder, exclusively talks us through their findings. No one would argue with the idea that digital has changed both the way we consume […]

YouTube hit the 1 billion a month unique users mark Online video giant YouTube put their success into context for us last Wednesday, announcing their achievement of 1 billion unique users per month. This means “almost half of the people on the Internet visit the online site each month”. Looking specifically at Generation C (18-34 […]

Caring for someone with a disability is challenging and comes with considerable demands that only those in comparable situations can truly appreciate. So, when we were approached by Papworth Trust, a charity that provides support and promotes equality for disabled and disadvantaged people, concerning a new Channel 4 series they were involved in, our interest […]

Social Brands Part 3 We concluded Part 2 of our Social Brands series with the assertion that the marketers who understand how to add value to people’s lives are best placed to build enduring relationships with communities. As with many aspects of marketing, this may seem like a statement of the obvious, but many marketers […]

As you may have read in The Telegraph’s coverage of the UK’s 2013 budget announcement, we’ve done some social media analysis into the facts and figures, winners and losers. As we expected, it’s been a more social budget announcement than 2012, with 258,000 tweets on the subject already. In 2012, there were 138,500 tweets in total […]