Blog - Page 177 of 264 - We Are Social UK

adidas #boostmi: launch of a revolution

As you may have read in Style & Fashion, Assodigitale or Think.BigChief last week, we recently supported adidas in the Italian launch of its new adidas Energy Boost running shoes. BOOST™ isn’t just a name – it’s actually a technology that is set to revolutionise the world of running. So, with a lot of expectation […]

We Are Social’s Tuesday Tweakup #13

Smartphone users check Facebook 14 times a day Are you a Facebook addict? Unless you check it more than 14 times a day on your smartphone, you actually fall below the daily average – no wonder Facebook is the third most popular app on smartphones! Channels of communication are now a constant in our lives […]

adidas launches: Join Team Messi

It’s not often you get to say that you’ve played football alongside the world’s greatest, but that’s exactly what adidas has made happen for football fans worldwide. As you may have read in Marketing Week or Adverblog, last week adidas launched Join Team Messi. We’ve been working with adidas to create this highly personalised social […]

We Are Social 7 – 0 De Wolf

This week was a mixed one for English football. As the national team slumped to a draw on foreign soil, 6 young men from We Are Social offered a tiki-taka masterclass on a pitch much closer to home. The bookmakers’ pre-season favourites strolled to Kennington in high spirits, despite a dip in form over recent […]

Instagram your inspiration with Red Bull

Last week we were really excited to kick off our first campaign with brand new We Are Social client Red Bull, to support the recent launch of the Red Bull Editions. The Red Bull Editions combine the functionality of Red Bull Energy Drink with three specific flavours: Cranberry, Lime & Blueberry. To celebrate the launch, […]

Social media now more popular than TV

GlobalWebIndex’s latest data shows that the internet now makes up 57% of global media consumption, with social media alone taking 26% of people’s media time, more than TV’s 23%. Tom Smith, GlobalWebIndex’s founder, exclusively talks us through their findings. No one would argue with the idea that digital has changed both the way we consume […]

The State of Social in Asia (March 2013)

click to enlarge image We’re pleased to share the latest of our SDMW snapshots for social media use around Asia. Today’s snapshot offers a more comparable definition of ‘users’, and is based solely on active users*, rather than the overall user numbers we used for some countries in previous reports where active user data was […]

We Are Social’s Monday Mashup #159

YouTube hit the 1 billion a month unique users mark Online video giant YouTube put their success into context for us last Wednesday, announcing their achievement of 1 billion unique users per month. This means “almost half of the people on the Internet visit the online site each month”. Looking specifically at Generation C (18-34 […]

Helping Papworth Trust in social media

Caring for someone with a disability is challenging and comes with considerable demands that only those in comparable situations can truly appreciate. So, when we were approached by Papworth Trust, a charity that provides support and promotes equality for disabled and disadvantaged people, concerning a new Channel 4 series they were involved in, our interest […]

Social Brands: From Ads To Added Value

Social Brands Part 3 We concluded Part 2 of our Social Brands series with the assertion that the marketers who understand how to add value to people’s lives are best placed to build enduring relationships with communities. As with many aspects of marketing, this may seem like a statement of the obvious, but many marketers […]