Blog - Page 18 of 265 - We Are Social UK

Global trends shaping marketing in 2024

It’s been yet another unforgettable 12 months in the world of social media and marketing. We’ve seen AI dominating conversations, increasingly outlandish ‘fake OOH’ stunts, the continued growth of TikTok and much more. What 2024 has in store still remains to be seen, but as per our annual tradition, members of our global leadership team are kicking off the year with their thoughts about what’s around the corner.

We Are Social’s Monday Mashup #656

Facebook rolls out Link History feature to all Android and iOS users, Instagram introduces new Collections feature, the stars of Recess Therapy hit the Golden Globes red carpet and more in our weekly roundup.

We Are Social’s Top 10 Blog Posts in 2023

It’s been another busy year in social media. As always, we’ve been hard at work keeping our 65,000 blog subscribers from all over the word updated with the latest news, trends, platform updates and more. As the year draws to a close, we’re sharing our top 10 best read blogs of the year (Lemon8 anyone?!) to see what captured our readers’ attention in 2023.

We Are Social’s Monday Mashup #655

Instagram introduces new features, Meta reveals AI that clones voices and generates sounds, Snapchat nows lets subscribers share AI-generated snaps and more in our weekly roundup.

Think Forward 2024: Attention Layering

Yesterday, we held a LinkedIn Live to discuss Attention Layering - the first trend of our recently released report, Think Forward: The Social Reckoning. Having reached peak stimulus, content is finding more nuanced ways to hold people’s focus - to hear more about the trend, click here to watch Mira Kopolovic, Global Director of Cultural Insights, and Gabe Noble, Associate Cultural Research & Insights Director, discuss the meaning of Attention Layering, and its significance in shaping social in 2024.

Think Forward 2024: The Offline Internet

Yesterday, we held a LinkedIn Live to discuss Offline Internet - a trend in our recently released report, Think Forward: The Social Reckoning. As the power balance between online and offline is shifting, people expect greater interplay between worlds - to hear more about the trend, click here to watch Valentina Turrini, Research & Insights Analyst, discuss the meaning of Offline Internet, and its significance in shaping social in 2024.

We Are Social’s Monday Mashup #654

Threads rolls out tags feature, Meta introduces end-to-end encryption for Messenger, WhatsApp adds disappearing voice messages and more in our weekly roundup.

We Are Social’s Monday Mashup #653

Threads coming to the EU, TikTok launches new artist accounts, YouTube rolls out multiple platform updates and more in our weekly roundup.

Think Forward 2024: Post Representation

Yesterday, we held a LinkedIn Live to discuss Post-Representation - a trend in our recently released report, Think Forward: The Social Reckoning. As notions of identity compound and deepen, communities want to see messy complexity over neat narratives - to hear more about the trend, click here to watch Research & Insight Analyst Amni Raihan, and Strategist Lorenzo Perosino discuss the meaning of Post-Representation, and its significance in shaping social in 2024.

We Are Social’s Monday Mashup #652

X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.