Blog - Page 206 of 264 - We Are Social UK

We Are Social’s Monday Mashup #106

Liking a brand has a positive purchase intent Interesting news from eMarketer: 54% of those who like a brand on Facebook are then more likely to purchase the product. For realz. From social media to word of mouth Promoting a brand on Facebook means more than just buying up thousands of fans and, right on cue, […]

We Are Social 3 – Razorfish 4

It was a first for me. All day the banter and morale was high. Anticipation was ripe all day, the skipper finally declaring himself fit after a few days under the weather. A lot of players declared their intent to proudly put on the famous “white strip”. In the end, the manager had a few […]

The UK's top Facebook pages, Jan 2012

The latest data from Socialbakers, looking at the UK’s top Facebook pages in January by different criteria:

The growth of social: GlobalWebIndex 6

Every wave of research tells us something new but each one has also shown that social media is deepening its reach month-by-month and year-by-year. GlobalWebIndex founder Tom Smith exclusively explains the implications of their latest research. Social networking is the fastest-growing active social media behaviour online, increasing from 36% of global internet users in GWI.1 […]

We Are Social's Monday Mashup #105

Companies boosting digital marketing budgets According to Econsultancy’s Marketing Budgets 2012 Report, companies are looking to boost budgets for their 2012 digital marketing strategies. The growth is fairly significant with 68% are increasing their digital budgets in 2012 compared to compared to 45% of companies increasing overall marketing budgets. Corporate blogging declines as newer tools […]

Social Media for Retail

Shopping has always been a highly social experience, so it’s little surprise that retailers all over the world are exploring how they can best harness social media, both online and on the high street. This is a topic I explored in the above presentation, which I gave at the Asia Pacific Retailers Convention in Singapore […]

Social business: Social media integration

Some useful research from InSites Consulting, who conducted a survey of 400 senior marketing managers in the US and the UK. Most importantly, it found a positive correlation between the extent of social media integration and the company’s financial results. The results are summarised nicely in this infographic: The research also showed that technology, telecom […]

Social, Digital and Mobile Worldwide

Following our recent series of reports on Social, Digital, and Mobile in Asia, here’s our new overview of the digital landscape in other parts of the world: The report presents the key data you need in order to understand how our digital lives are evolving around the globe, and also to make comparisons across regions. […]

We Are Social’s Monday Mashup #104

Consumers respond better to shared content than paid advertising General Electric teamed up with Buzzfeed to prove once and for all that shared content results in a better response from consumers than paid advertising placement. Digital advertising measurement firm, Vizu, exposed subjects to the ‘The GE Show’ video through both paid display ads and sharing […]

Next Generation Media

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.