Our Insights

Marketers continue to invest more in social media At Ad Age’s Digital Conference last week, the trend for marketers to announce greater investment in social media continued. The story from Converse’s CMO Geoff Cottrill was a typical one, with them investing 90% of their marketing budget in ’emerging media’. “Social media is unavoidable,” he said, […]

More delays for FDA Social Media Guidance The FDA’s widely anticipated guidance on social media has been delayed for the second time in four months, and the agency seems unwilling to provide a timetable for publication.  In a statement discussed by Pharmalot, the FDA insists it is committed to this task, declaring that “policy and guidance […]

It’s been an exciting start to the year at We Are Social. We’ve kicked off some amazing projects, hired some great people (with more due to start in the next few months), taking our total staff to 45 in London and 80 globally. So to make sure that both our people and our books are […]

Top brands focus on social media Marketing has a feature looking at the top 100 online advertisers in the UK, but as they point out “the significant investment in social-media monitoring remains hidden from view”. They go on to point out that research from the American Marketing Association has found that social media will account […]

Earth Hour is taking place this Saturday, 26th March, at 8:30pm local time. It’s a global event that sees communities, businesses and iconic buildings switch off all of their lights for an hour, making a statement to the world’s governments for more urgent and effective action on climate change. We’re working with WWF again this […]

Facebook pages get more traffic than brand websites Our friends over at Webtrends have produced an interesting white paper in conjunction with Adgregate Markets, delving into how social networks have changed our browsing and purchasing behaviour online. It spoke with 44 companies and 40% commented that they are seeing significantly higher traffic and unique visitors […]

Hitwise today brought the news that social media is now more popular than online entertainment in the UK: It’s also important to note that Hitwise’s definition of “social media” doesn’t include blogs, so this moment probably happened some time ago. As Robin Goad says: Social networks continue to grow in dominance and for the first […]

Facebook set to launch Groupon-style deals service As you’ve no doubt noticed, Facebook are in the process of increasing the range of services and products available to its vast and ever expanding user base. In keeping with this, last week they announced that they would test a Groupon style deals service, to be incorporated into […]