Blog - Page 228 of 264 - We Are Social UK

Bloggers say Bollocks to Inequality

As you might have seen in Third Sector, we’ve been fortunate to be working on a fantastic project over the last couple of months with ActionAid’s youth arm Bollocks to poverty. As one of the bloggers involved, Marsha at SoulCulture, explains: To mark the 100th anniversary of International Women’s Day, ActionAid UK’s youth engagement team […]

On a Digital Mission to SXSW

So, finally, having missed out last year, and with Nathan representing us in 2009, in a day’s time Sandrine and I will be in Austin, Texas for SXSW Interactive, as part of this year’s UKTI Digital Mission. There’s a packed schedule of events (and parties), almost too many to choose from, so we’re yet to […]

We Are Social's Monday Mashup #63

Facebook is the largest social network in 15 of 18 European markets Despite the other players in the market – particularly in Eastern Europe – comScore’s latest research has pretty unequivocal findings: Facebook the largest player in all European countries, other than the Netherlands, Poland, and Russia. Facebook = ‘Winning!’ Guess whose banner advertising revenues […]

Heinz limited edition Facebook launch

We’re really excited to be working with Heinz on the launch of the first ever limited edition Heinz Tomato Ketchup. As a thank you to its 45,000 UK Facebook fans for being such passionate advocates of the brand, this morning at 9am we made the first 3,000 bottles of the limited edition ketchup with balsamic […]

The world is obsessed with Facebook

A nice video from Alex Trimpe, inspired by an infographic from Online Schools:

We Are Social's Monday Mashup #62

Social media spending to reach 9.8% of overall marketing budgets this year A survey from the American Marketing Association has found that social media spending will rise to 9.8% of overall marketing spend over the next twelve months – looks like CMOs are starting to share our outlook on the world. Online video sharing doubled […]

Trending the future

A nice deck from the gang at space150:

Case study: Clothing at Tesco, LifeStyled

At NMA’s recent Reputation Online Live event on Retail & Digital PR, I had the opportunity to present with our client Zoe Macerlean, Social Media Manager at Tesco, our case study on how building an online community for Tesco’s clothing business resulted in over £1.1 million in revenue being generated directly by social media in […]

Can bad news be good publicity?

Luke Brynley-Jones is the co-founder of Influence People, which runs social media conferences in the UK, Europe and USA. They’re hosting Social PR 2011 in London next Monday, 28th February. If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell […]

We Are Social's Monday Mashup #61

Peer referral or review carries more influence than ads, claims Deloitte In their third annual State of the Media Democracy report, Deloitte have said that reviews found in social media influence our buying decisions more than advertising. 53% of respondents said that they had decided against buying a particular product due to a negative review […]