Blog - Page 229 of 264 - We Are Social UK

Case study: Clothing at Tesco, LifeStyled

At NMA’s recent Reputation Online Live event on Retail & Digital PR, I had the opportunity to present with our client Zoe Macerlean, Social Media Manager at Tesco, our case study on how building an online community for Tesco’s clothing business resulted in over £1.1 million in revenue being generated directly by social media in […]

Can bad news be good publicity?

Luke Brynley-Jones is the co-founder of Influence People, which runs social media conferences in the UK, Europe and USA. They’re hosting Social PR 2011 in London next Monday, 28th February. If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell […]

We Are Social's Monday Mashup #61

Peer referral or review carries more influence than ads, claims Deloitte In their third annual State of the Media Democracy report, Deloitte have said that reviews found in social media influence our buying decisions more than advertising. 53% of respondents said that they had decided against buying a particular product due to a negative review […]

Profiling healthcare influencers

As part of my Social Media Week presentation on what social media means for charities, I talked about the need to identify and profile key influencers within online communities relevant to your organisation. Last March we undertook an in-depth influencer research project for the Department of Health to help them gain a deeper understanding of […]

Global social media use, 2011

A nice deck from our friend Tom at Trendstream, looking at the current worldwide social media usage stats and emerging usage patterns:

We Are Social’s Monday Mashup #60

CMOs say Facebook delivers highest ROI A survey of 175 CMOs from the CMO Club found that 74% of respondents are confident that 2011 will be the year that the industry cracks the issue of measuring solid ROI on social media investment. When asked which platforms yield the highest return, Facebook topped the leader board, […]

What social media means for charities

From San Fran to Sao Paulo, London to Istanbul, Social Media Week has landed worldwide and here at We Are Social Towers we’ve been hosting a series of events covering a range of topics all week. I kicked things off on Tuesday with a breakfast briefing on how the social web has changed the campaigning […]

We Are Social's Monday Mashup #59

Inc 500 companies realise the importance of social media It’s interesting to read the latest research from the University of Massachusetts about how fast-growing companies are using social media. The Inc 500 list is made up of the 500 fastest-growing businesses in America and it’s heartening to see how many of them ‘get’ social media […]

Wanted: social media analysts

Jamie Robinson is We Are Social’s Research & Insight Director, heading up our team of social media analysts. As a team we help our clients listen to, understand and interpret the millions of conversations taking place within all forms of social media in order to extract real business insights. It may seem less sexy than […]

Social media's growth, 2009-2010

A nice graph from SMI looking at some key metrics of social media’s growth from 2009-2010: