Blog - Page 247 of 264 - We Are Social UK

Social media trends for business in 2010

Jeremiah Owyang outlines four social media trends for business in 2010: Don’t fondle the hammer. Understand customers, focus on objectives, not develop strategies based on ever-changing tools. Companies really need to understand their customers first. Live the 80% rule. This is a movement: get your company ready. 80% of success is getting the right organizational […]

We Are Social's Monday Mashup #11

Facebook adds post insights A week after rolling out their version of the Retweet, Facebook has revealed a new feature: insights for posts, for page owners to find out how users are interacting with specific posts from thier pages. At the moment it just covers ‘impressions’ and the percentage of impressions that lead to an […]

We Are Social and A New Politics

We’re really pleased to be helping the NCVO (National Council for Voluntary Organisations – England’s umbrella body for the voluntary sector) socialise tomorrow’s flagship political campaigning conference, A New Politics. The event pulls together an impressive line-up of campaigners, political insiders and high-profile commentators to debate how social media is shaping the future of the […]

UKGovCamp 2010

On Saturday I went along to UKGovCamp 2010 at Google’s UK HQ in Victoria. It could be broadly described as an unconference for those working in and around, or simply interested in, UK government online – an opportunity for people with a wide variety of skills, experiences and perspectives to share their knowledge and get […]

Understand customers' social behaviours

Following on from my last post about Forrester’s new social technographics ladder, Charlene Li and Jeremiah Owyang have put together this great deck about understanding your customers’ social behaviours: As Charlene explains: Beware of plans or proposals that start with “Twitter Strategy” or “Facebook Strategy” Instead, they should have a “Customer Strategy” that focuses in […]

The new social technographics ladder

Forrester have just released a new version of their famous Social Technographics ladder, which looks at how people use social media: As you can see it now includes ‘Conversationalists’: Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook […]

We Are Social’s Monday Mashup #10

Recruitment consultants find digital skills in short supply within PR industry PR recruitment agency Major Players last week told PRWeek that there is a shortfall in candidates with a general understanding of social media. After analyzing a sample of 4,500 CVs from the past two years, only: 6% referenced social media 9% mentioned Twitter 2% […]

MyDavidCameron: an analysis

With the buzz about the remixed Conservative Party election posters and Clifford Singer’s MyDavidCameron website a few days old I thought I’d reflect on the debate and offer up some analysis about what might be going on here and what it means for political parties ahead of the election. But before I can do that […]

London really is the capital of Twitter

After their initial report in June, Sysomos have taken a fresh look at the Twitter population breaking things down by country and also by city. The US is still the country with the largest amount of users, however the influence of Americans has waned, with only 50.88% of the Twitter population vs. 62.14% in June. […]

We Are Social’s Monday Mashup #9

Tweetdeck infiltrates the Sky News Room You might recall that last March Sky News turned a few heads by appointing Ruth Barnett (@ruthbarnett) as their social media / Twitter correspondent. Since that time, more than 90 Sky staff have opened Twitter accounts, ranging from field producers to weather presenters, and the use of Twitter in […]