Blog - Page 253 of 256 - We Are Social UK

He teaches companies to talk to people

You may remember that Peter spoke at Disruptive Media in Stockholm in early December. During the conference he was interviewed by the Editor of Sweden’s Internet World magazine, and the resulting article hit the presses a couple of weeks ago (original version in Swedish). He talked about the need for organisations to be open and […]

In our modern world, life isn't so easy…

Real-time reputation management

At We Are Social towers, we were rudely awakened on Thursday morning to a brewing Twitterstorm to deal with. Robert Scoble was Twittering to his 53k+ followers live from the Davos summit. Here are the edited highlights: Scobleizer: @AnthonyHocken I hear Stephen Fry’s Twitter account isn’t done by him but rather is done by his […]

Maybe it’s not about telling stories at all

Our friend (yes, I know, we have lots of friends, we are social after all), Iain Tait on TV ads showing ‘groups of people having fun’ and in particular, the recent T-Mobile ‘flashmob’ ad: My suspicion is that we’re seeing adverts made by people who haven’t been collaborating deeply online. Who haven’t been a part […]

Social media is good for your career

Advertising Age reports on a study of 400 CMOs (that’s Marketing Directors in English): Only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online. The survey comes, however, as big marketers are paying growing attention to monitoring and leveraging social […]

Stephen Fry on the joys of Twitter

Stephen Fry, who in his Twitter bio describes himself as a dancer, couturier, superheavyweight boxer, neo-plasticist and rapper is a constant source of wry amusement. Recommended, if we don’t say so ourselves (disclosure: Stephen is a client of ours and we helped get him going on Twitter). We’re being sneaky and embedding the original video […]

Corporate comms have radically changed

“Corporate communications have radically changed” says Andy Sernovitz, chief executive of the Blog Council, an organisation for heads of social media at big companies. “It’s no longer just companies talking to the press, and customer service talking to customers. All these other people showed up in the -middle. They may not be press and they […]

The future of advertising and agencies

This week, the IPA published a report snappily titled Social Media Futures – The future of advertising and agencies in a networked society. A 10-year perspective, the launch of which was covered both by the FT: Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of […]

Twitter grows 974% in the last 12 months

Following on from our recent compendium of social media traffic growth, Robin Goad has posted Hitwise’s latest stats about Twitter’s phenomenal growth in the UK: Twitter was one of the fastest growing websites in the UK last year, and it shows no signs of slowing down. If anything, the service is even more popular than […]

Facebook Connect's portable social graphs

You’re going to be bombarded with lots of buzzwords in this post – don’t be put off. By the end, you’ll have a vision of the future of the web you never thought possible. Let’s start with Alisa Leonard-Hansen‘s presentation explaining portable social graphs: Now, let’s move on to Jesse Pickard and Shiv Singh‘s presentation […]