Blog - Page 254 of 264 - We Are Social UK

Coca-Cola: A social media case study

Following on from our Best Buy social media case study back in May, I thought it worth looking at what the FMCG giant Coca-Cola are up to in social media. Last month in Cannes, Jonathan Mildenhall, Coca-Cola’s VP of global advertising strategy, admitted the multi-national corporation had been slow to embrace social media and historically, […]

The audience can talk to each other

Clay Shirky at the recent TED@State conference: In a world where media is global, social, ubiquitous and cheap. In a world of media where the former audience are now increasingly full participants. In that world, media is less and less often about crafting a single message to be consumed by individuals and is more and […]

Mini-MeasurementCamp July

Last Wednesday we hosted our second MeasurementCamp. It was very much a last-minute affair – we stepped in to host it after an appeal on Twitter the day before. Given the late arrangement it was a smaller crowd than usual, but at the same time it was intimate and very much like the first few […]

We're in the charts

Advertising Age, the 79 year-old journal of record for the US advertising industry, is perhaps not the institution you’d expect to be running the undisputed chart of the world’s top advertising and marketing blogs. Called the Ad Age Power 150, it actually consists of over 1000 blogs, with a robust methodology and rather strict entry […]

On reboot11

Matt Webb on day 1 by Miriam Olsson “You’ve had eleven reboots” – Bruce Sterling’s riff on the last Viridian note closed this year’s reboot conference. For over a decade it’s been a gathering of self-proclaimed practical visionaries; an un-conference if you like, but not without some of the trappings of a more traditional event. […]

Looping the loop in social media

Last month we were proud to be one of the agencies working for Dunlop, and their specially-commissioned loop-the-loop stunt created by BBH. An ordinary car with Dunlop tyres was driven round a custom-built loop by Steve Truglia, one of Britain’s top stuntmen – not only to demonstrate Dunlop’s quality and endurance under pressure during the […]

Stop campaigning and start committing

We had great news last week when we got the go ahead from Ford to continue into next quarter with This is Now, one of the pan-European campaigns we’ve been working on with them, meaning it will reach its 1st year anniversary in September. Aside from being an amazing achievement for the team here at […]

The purchase funnel is no more

The purchase funnel has always been one of the main tenets of marketing theory. We’ve intuitively known for while that it no longer holds true (if it ever did), but despite many attempts, we’ve had nothing come along that’s replaced it. For example, Forrester had a go a couple of years ago with the diagram […]

The Socialisation of Media

Neil Perkin, Director of Marketing, Strategy & Digital at IPC Media and the auteur behind the seminal What’s Next in Media (above) has had his thinking cap on again. And it’s good stuff: Conventional wisdom positions the website as the destination and focuses investment on search to ‘drive’ traffic to it. Think about the language […]

Who owns social media?

Forrester have just released a new research report called looking at how companies should organise to best deal with social media, which as well as giving the data above, answers the questions “Which roles do we need” and “Which department is in charge”. They recommend that the best approach to organising for social media is […]