Blog - Page 256 of 264 - We Are Social UK

The Engagement Spectrum

The Engagement Spectrum, a useful new diagram from our friend David Armano. A nice complement to Mike Troiano’s concept of concept of ‘scalable intimacy’.

Paris Tweetup with Jeremiah Owyang

The first time I met Jeremiah Owyang, was in 2007 when I had been invited to speak at the Forrester Consumer Forum EMEA in Barcelona, about the social media strategy I had put in place whilst at Renault to launch the New Twingo. Two years later, I am now working agency side, spending 100% of […]

This is Now

Since I joined We Are Social last year I’ve been lucky enough to work on what I think is one of the most interesting and engaging social media projects by a brand: This is Now. In September 2008, Ford were launching the new Fiesta with an integrated pan-European campaign based on the idea of the […]

We Are Social at #media140

Photo by Sizemore Yesterday Robin and I attended media140 along with seemingly everyone I follow on Twitter (as Bash joked: “If you wanted to take out the hard core of London tech/media peeps, now would be your chance”). It was a good half-day of debate, case studies, and proving that Twitter people can interact in […]

The Whuffie Factor

The very final talk of Thinking Digital last Friday was by Tara Hunt, who was talking about social capital in networks as part of her new book ‘The Whuffie Factor’. ‘Whuffie’, a word originally from Cory Doctorow’s novel ‘Down & Out In The Magic Kingdom’, is used by Tara to mean what has been also […]

The iMedia agency summit

I spent a few days in Brighton last week attending the iMedia agency summit. It was a great chance to mix with senior people from both media, above the line and digital agencies and discuss the challenges facing our industry (and, let’s be honest, get to know each other over a few beers). Jeremy Hill […]

What’s the ROI of Social Media?

It’s a question we get asked a lot, and despite the temptation to reply with Scott Monty’s (the head of social media for Ford) famed response – “What’s the ROI of putting your pants on in the morning?”, we usually say something more considered. We talk about how, despite the fact that we can measure […]

Big brands embracing social media

Thinking Digital has been one of the most varied and stimulating events I’ve been to and it’s no surprise there’s been a lot of talk about social media and engaging your consumers. Alex Hunter (@cubedweller on Twitter), who was also a panellist at the social media masterclass, had a talk of his own at the […]

Social media masterclass

This week I am at Thinking Digital (#TDC) as a guest blogger. It’s a collection of some of the foremost thinkers in the UK and beyond on the future of digital and it’s a real privilege to be here. We kicked off yesterday afternoon with a social media masterclass, which turned out to be less […]

Social Media: Joining the Conversation

eMarketer have released a new report, “UK Social Media: Joining the Conversation” which is a useful compendium of the latest stats on social media usage in the UK, along with some spot-on commentary and advice from the author of the report, Karin von Abrams: No commercial enterprise can afford to ignore social media As part […]