Our Insights

Our UK Research & Insight Director, Aneka Hindocha, examines conversations around this year's Met Gala.

Catch up on all the highlights from this week, including Twitter updates, Meta AI avatars and more.

From the West Anderson aesthetic, the Barbie meme, to Sydney Sweeney's garage, we've got you covered with this month's cultural trends on social.

All the numbers you need to make sense of the world’s evolving digital behaviours. The first three months of 2023 have seen some particularly interesting developments in the world’s connected behaviours. As ever, our new Digital 2023 April Global Statshot Report – published in partnership with Meltwater and We Are Social – brings you all the latest...

On 26th April at 8.30am, we are hosting an event at our London office where guests can see an exclusive preview of our recent research into changing consumer behaviours in the cost of living crisis.  The current economic climate means people continue to re-evaluate their spending habits, with many tightening the purse strings. Traditional notions […]

Catch up on this week's social media news, including all the latest from Twitter, creator-focused updates for reels on Instagram and Snap signing new music licensing deals. As usual, we've got you covered.

What do marketers need to know about the current hot social platform, Lemon8?

In this post, We Are Social Sport’s Daniel Parker explains why YouTube is currently being undervalued by brands looking to connect with Gen Z and how they should be utilising the platform.