Blog - Page 261 of 264 - We Are Social UK

Stephen Fry on the joys of Twitter

Stephen Fry, who in his Twitter bio describes himself as a dancer, couturier, superheavyweight boxer, neo-plasticist and rapper is a constant source of wry amusement. Recommended, if we don’t say so ourselves (disclosure: Stephen is a client of ours and we helped get him going on Twitter). We’re being sneaky and embedding the original video […]

Corporate comms have radically changed

“Corporate communications have radically changed” says Andy Sernovitz, chief executive of the Blog Council, an organisation for heads of social media at big companies. “It’s no longer just companies talking to the press, and customer service talking to customers. All these other people showed up in the -middle. They may not be press and they […]

The future of advertising and agencies

This week, the IPA published a report snappily titled Social Media Futures – The future of advertising and agencies in a networked society. A 10-year perspective, the launch of which was covered both by the FT: Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of […]

Twitter grows 974% in the last 12 months

Following on from our recent compendium of social media traffic growth, Robin Goad has posted Hitwise’s latest stats about Twitter’s phenomenal growth in the UK: Twitter was one of the fastest growing websites in the UK last year, and it shows no signs of slowing down. If anything, the service is even more popular than […]

Facebook Connect's portable social graphs

You’re going to be bombarded with lots of buzzwords in this post – don’t be put off. By the end, you’ll have a vision of the future of the web you never thought possible. Let’s start with Alisa Leonard-Hansen‘s presentation explaining portable social graphs: Now, let’s move on to Jesse Pickard and Shiv Singh‘s presentation […]

Why do people use Twitter?

One of the eternal questions you hear asked about Twitter, especially by those who don’t use it themselves, is ‘Why?’ Of course, there’s a myriad of different answers, but these two films come close to answering the question. The first was put together by Christian Payne (@Documentally) and Matt Rawlinson (@Barnstormed) from vox pops they […]

Panasonic's influencer campaign at CES

Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic: Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show, new product demos and press conferences. Unlike the reporters, though, they are popular bloggers in […]

Social media is not media, it's social

A controversial titbit from our friend and firestarter, Mark Earls, author of Herd: How to Change Mass Behaviour by Harnessing Our True Nature: Social Media – blogging, tweeting, facebooking and so on – is not (primarily) about information (what we write, say or read – just as advertising and all those things we criticise are […]

First they ignore you…

First they ignore you. Then they laugh at you. Then they fight you. Then you win. The Daily Mail’s reportage on Twitter has attracted the ire of the UK’s social media community – after a dismissive report on celebrity Twitter usage at the weekend, followed by reporting with relish about the Twitter backend hack a […]

We're on a Digital Mission to SXSWi

We’re off to Texas! Along with 34 other innovative UK companies, we’re really proud to be selected from over 100 entries as part of the Digital Mission to the SXSWi Conference in Austin, Texas. As Mike Butcher (also one of the judges) puts it in Techcrunch, the Digital Mission is “a kind of trade mission, but […]