Blog - Page 260 of 264 - We Are Social UK

Sydney Twestival

I’m just back from Sydney Twestival, part of the global Twestival, and it was a great success. Although based in London, I’m originally from Sydney and it was great to see the Sydney Twitter community come out to support a good cause. Over 80 people raised over $1400 for Charity: Water, and in the process […]

On the front page of Marketing today…

The feature article in today’s Marketing, ‘Twitter enters the mainstream for brand communication‘ covers work we’ve done for three of our clients, with the obligatory introductory mention of Stephen Fry and his 130,000 followers, moving on to part of what we do for Skype: Robin Grant, managing director of social media agency We Are Social, […]

Twitter’s UK traffic trebles in a month

Compared to the graph covering the 12 months up until January, that’s astounding growth (as that itself was just a few weeks ago): To quote Hitwise’s Robin Goad: Last week Twitter became one of the 100 most visited websites in the UK for the first time. It ranked 91st, placing above online heavyweights such as […]

Innovation and Networks of Influence

This morning, four of us went down to the Innovation and Networks of Influence event held at NESTA in central London for what turned out to be a refreshingly different experience from many of the usual discussions of what influence is. The most common ways of describing influence in social networks is to draw diagrams […]

Learning to speak human

The idea that ‘markets are conversations’ dates back to the The Cluetrain Manifesto, which if anything, is more relevant today than when it was first published: I remember it seeming so revolutionary when I read it in 1999, articulating for the first time what those of us involved in the internet felt about the coming […]

He teaches companies to talk to people

You may remember that Peter spoke at Disruptive Media in Stockholm in early December. During the conference he was interviewed by the Editor of Sweden’s Internet World magazine, and the resulting article hit the presses a couple of weeks ago (original version in Swedish). He talked about the need for organisations to be open and […]

In our modern world, life isn't so easy…

Real-time reputation management

At We Are Social towers, we were rudely awakened on Thursday morning to a brewing Twitterstorm to deal with. Robert Scoble was Twittering to his 53k+ followers live from the Davos summit. Here are the edited highlights: Scobleizer: @AnthonyHocken I hear Stephen Fry’s Twitter account isn’t done by him but rather is done by his […]

Maybe it’s not about telling stories at all

Our friend (yes, I know, we have lots of friends, we are social after all), Iain Tait on TV ads showing ‘groups of people having fun’ and in particular, the recent T-Mobile ‘flashmob’ ad: My suspicion is that we’re seeing adverts made by people who haven’t been collaborating deeply online. Who haven’t been a part […]

Social media is good for your career

Advertising Age reports on a study of 400 CMOs (that’s Marketing Directors in English): Only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online. The survey comes, however, as big marketers are paying growing attention to monitoring and leveraging social […]