How sports brands can use YouTube to reconnect with Gen Z 12 Apr 2023 In this post, We Are Social Sport’s Daniel Parker explains why YouTube is currently being undervalued by brands looking to connect with Gen Z and how they should be utilising the platform.
Mashup We Are Social’s Tuesday Tune Up 11 Apr 2023 Look no further for all the latest updates on Twitter, Meta, Snapchat and YouTube. As usual, our weekly gathering of all the latest social media news, but this time it's Tuesday!
People & Culture The Feed: ChatGPT, TikTok confessionals & more 6 Apr 2023 This month's round-up of The Feed features the likes of ChatGPT showing human-like flaws and TikTok confessionals. Check out all the latest digital and cultural trends here.
Mashup We Are Social’s Monday Mashup #624 3 Apr 2023 YouTube lets advertisers target Gen Z based on trending music, Meta launches new Reels ad options, TikTok launches Branded Effects for marketers, and more in this week's Monday Mashup roundup.
AI is challenging us to become better creatives 29 Mar 2023 Simon Richings, Executive Creative Director at We Are Social, explores the rise of AI and its capabilities, the implications on creatives and what it means for working in the industry.
Mashup We Are Social’s Monday Mashup #623 27 Mar 2023 From all the latest on Twitter blue, Instagram bringing ads to search results and TikTok’s new community guidelines, read about all the latest social media news in our Monday Mashup.
What we heard in SXSW 24 Mar 2023 What were some of the biggest themes emerging from SXSW 2023? We were on the ground in Texas - here’s what caught our attention.
Woolmark: bridging the gap between sport and fashion 21 Mar 2023 In a three year campaign with the Woolmark Company called ‘The Added Element’, we targeted outdoorsy millennial and Gen Z fashion lovers to bridge the sports gap with a fashion-friendly creative edge. In this post, WAS Editor Anna Flockett explains how the campaign reflects the shifting identities and audience behaviour of Gen Z sports fans.
Mashup We Are Social’s Monday Mashup #622 20 Mar 2023 TikTok's adspend forecast rises, the app partners with MLS and UFC, Snapchat adds new parental controls and LinkedIn launches a podcast academy - all this and more in our weekly round up of news in social.
Sharing experiences during Neurodiversity Celebration Week 17 Mar 2023 Staff at We Are Social share their experience of being diagnosed with a neurodivergent condition and how we can best support and understand them.
