Our Insights

Twitter sues Elon Musk, TikTok rolls out maturity ratings, and more in our weekly roundup.

Elon Musk pulls out of Twitter deal, Pinterest launches new shopping features for merchants, and more in our weekly roundup.

We Are Social Sport explore the five key shifts they've seen among fans that’ll keep sports marketers at the top of their game.

AU Editorial Director, Sarah Macrae, unpacks the cultural impact of TikTok and explains what brands can learn from copycat features.

As Pride months draws to a close, Senior Editor Suky Stroud explores what brands can learn about community from the queer community on social.

Twitter's closed caption toggle is available on iOS and Android, Snapchat launches mentorship programme for Black Creators, and more in our Monday Mashup.

Everyone’s favourite British dating show is back for a summer of love, brand deals and popcorn-eating, eyes-peeling, anticipation-building DRAMA. Ten new singles have entered the Love Island villa, hoping to win the hearts of the nation over the course of a six-to-eight week long series.  Love Island is a cultural phenomenon in the UK, with […]

New parental controls come to Instagram, YouTube introduces 'corrections' and more, in our Monday Mashup.