Our Insights

It’s been yet another unforgettable 12 months in the world of social media and marketing. We’ve seen AI dominating conversations, increasingly outlandish ‘fake OOH’ stunts, the continued growth of TikTok and much more. What 2024 has in store still remains to be seen, but as per our annual tradition, members of our global leadership team are kicking off the year with their thoughts about what’s around the corner.  

Facebook rolls out Link History feature to all Android and iOS users, Instagram introduces new Collections feature, the stars of Recess Therapy hit the Golden Globes red carpet and more in our weekly roundup.

It’s been another busy year in social media. As always, we’ve been hard at work keeping our 65,000 blog subscribers from all over the word updated with the latest news, trends, platform updates and more. As the year draws to a close, we’re sharing our top 10 best read blogs of the year (Lemon8 anyone?!) to see what captured our readers’ attention in 2023. 

Instagram introduces new features, Meta reveals AI that clones voices and generates sounds, Snapchat nows lets subscribers share AI-generated snaps and more in our weekly roundup.

Threads coming to the EU, TikTok launches new artist accounts, YouTube rolls out multiple platform updates and more in our weekly roundup.

X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

Yesterday, we held a LinkedIn Live to discuss Mischief Mode - a trend from our recently released report, Think Forward: The Social Reckoning. As social media and the internet become more commoditised, users are breaking out of the sameness by channelling their rebellious spirit - to hear more about the trend, click here to watch Head of Planning James Honda-Pinder, and Planner Agalia Tan, discuss the meaning of Mischief Mode, and its significance in shaping social in 2024.

Yesterday, we held a LinkedIn Live to discuss Attention Layering - the first trend of our recently released report, Think Forward: The Social Reckoning. Having reached peak stimulus, content is finding more nuanced ways to hold people’s focus - to hear more about the trend, click here to watch Mira Kopolovic, Global Director of Cultural Insights, and Gabe Noble, Associate Cultural Research & Insights Director, discuss the meaning of Attention Layering, and its significance in shaping social in 2024.