Our Work
Sport
Studios
- Work
- About
Blog
- Archive
Events
People
Contact

Our network

Canada
United States
United Kingdom
Spain
France
Italy
Germany
United Arab Emirates
Singapore
Hong Kong (SAR China)
China
Japan
Australia

Blog

Content thumbnail

Life at We Are Social

Our 2020: it’s been a year to remember

Our Co-Founder and Group CEO, Nathan McDonald takes a look back at the challenges, the highlights and the award-winning work which has made 2020 a year to truly remember.

Content thumbnail

Client work

A Big Lidl Year

Our Senior Editor Ross McTaggart shares a few highlights from our first year working with Lidl GB.

Content thumbnail

Thought leadership

2021 trends: In-Feed Intimacy

The third trend featured in Think Forward 2021 is In-Feed Intimacy. This shows how people are finding ways to humanise their digital communications.

Content thumbnail

We Are Social

We Are Social's Monday Mashup #520

Instagram launches shopping in Reels, Pinterest adds new features, and more in our Monday Mashup.

Content thumbnail

Thought leadership

2021 Trends: Practical Advocacy

The second trend in Think Forward 2021 is Practical Advocacy. This means that people are finding tangible ways to mobilise from within their feeds.

Content thumbnail

Mashup

We Are Social’s Monday Mashup #519

Reddit reveals its daily active user count for the first time, YouTube adds new features to its Premieres option, and more in our Monday Mashup.

Content thumbnail

Thought leadership

What's the point? Discovering the active role of brands on social

Our Senior Research & Insight Director, André van Loon explores what brands need to do in order to have a successful social media role.

SUBSCRIBE VIA EMAIL

We usually publish one blog post per day. You can unsubscribe at any time.

Your first name

*Required

Your last name

Your organisation

Email address *

By ticking this box, I confirm that I have read and accept We Are Social Ltd's privacy policy and consent to the personal data that I have submitted to be processed by We are Social Ltd to send me this newsletter* (required)

#Wearesocial

wearesocial

Muffin compares to Lidl’s bakery. Back in Apri

Muffin compares to Lidl’s bakery.

Back in April, we started working with @lidlgb after smashing a virtual pitch. Fast forward to September, we took the no. 1 spot on the Twitter UK trending tab, as we offered followers the chance to win a year of free Lidl bakery items.

Launching the same night as a well-known baking show, this competition called on people to celebrate their favourite baked good from Lidl to enter and take the ultimate prize: a Lidl gold card.
.
.
For more on our work with Lidl in 2020, click the link in our bio.
.
#Lidl #CreativeAgency #LidlBakery #SocialAgency

Brands are funny too. The team behind the brand m

A Lidl Animal Crossing couture.⠀ ⠀ Community m

A Lidl Animal Crossing couture.⠀
⠀
Community management doesn’t just allow us to talk to customers about the middle aisle. It gives us consumer insights, and we learned UK Lidl followers wanted more supermarket garms. Cue: @lidlgb virtual Christmas jumpers. ⠀
⠀
While you could buy these limited-edition jumpers in Lidl stores, fans could also get their hands on the sell-out knits in 2020’s most-loved video game: Animal Crossing. ⠀
⠀
Using an exclusive code, shoppers could download the iconic Christmas knitwear for their characters to wear in-game.⠀
.⠀
.⠀
See our blog for more on how we’ve worked with Lidl over the last year. Link in bio.⠀
.⠀
#LidlChristmasJumper #Lidl #ChristmasJumper #CommunityManagement #CreativeAgency #AnimalCrossing #SocialCreative⠀

Making men’s mental health a discussion point. ⠀
⠀
For the first time since 1967, Mr. P shaved his entire moustache to show Pringles’ support of @movember, a charity dedicated to changing the face of men’s physical and mental health. ⠀
⠀
Bringing creativity to an important cause, we were able to unite a wider community towards the end of an unexpected year.⠀
.⠀
.⠀
#Movember #Pringles #PopShareChat #Menshealth #mentalhealth #brandpartnership #socialmedia #socialcampaign #brandcampaign #charity #collaboration #logodesign #creativity #creativeagency #socialagency #WeAreSocial

Getting our audience involved.⠀ ⠀ To launch Pr

Pop, share, make a difference.⠀ ⠀ It’s not a

2020: The great leveller for brands on social. N

2020: The great leveller for brands on social.

Now in its sixth year, our Think Forward trends report has launched. It highlights six trends that are expected to shape social media in the next 12 months.

From the demand for trustworthy influencers, to platforms becoming spaces for people to co-create, the report explores the cultural shifts that have taken place on social media this year, and how brands can tap into them in 2021.

You can download the full report for free via the link in bio.

#ThinkForward2021 #ThinkForward #TheSocialReset #TheSimpleLife #PracticalAdvocacy #InFeedIntimacy #socialmedia #socialtrends #report #brandmarketing #marketing #WeAreSocial

The Social Reset. As we move into 2021, we’ll s

The Social Reset.

As we move into 2021, we’ll see people re-evaluate the role platforms should play in their lives, rethink which sources they engage with, and relearn how to use social in line with tectonic shifts in the drivers that underpin our screentime. This is Think Forward 2021: The Social Reset.

You can download the full report for free via the link in our bio.

#ThinkForward2021 #ThinkForward #TheSocialReset #socialmedia #socialtrends #report #brandmarketing #marketing #WeAreSocial

Think Forward 2021 has landed. Compiled by our S

Think Forward 2021 has landed.

Compiled by our Social Spotting Network, a core group of culturally-led collaborators spanning our global network, this 2021 trends report explores the role social media has played in a turbulent year. From #StopHateForProfit to micro-drag shows on Instagram Live, TikTok Gardening communities to medical influencers, we really have seen it all.

To get a deeper understanding of the six trends detailed in the report: The Simple Life, Practical Advocacy, In-Feed Intimacy, Reliable Idols, Unbound Platforms and Open-Source Creativity, join our webinar on 17th November. Sign up via the We Are Social Eventbrite page.

#ThinkForward2021 #ThinkForward #TheSocialReset #OpenSourceCreativity #ReliableIdols #UnboundPlatforms #socialmedia #socialtrends #report #brandmarketing #marketing #WeAreSocial

Imagination at its best.⠀ ⠀ In an exciting col

Imagination at its best.⠀
⠀
In an exciting collaboration with LEGO, We Are Social Studios was tasked with producing a series of global films titled “Stories of Creativity”. ⠀
⠀
Children from around the world unleashed their creativity and showed us how they’re building new worlds in uncertain times.⠀
.⠀
.⠀
.⠀
#LEGO #CreativeAgency #SocialCreative #GlobalCreative #CreativeChildren #RebuildTheWorld #StoriesOfCreativity⠀

Building a better world.⠀ ⠀ In a series of CO

Building a better world.⠀
⠀
In a series of COVID-safe shoots from LEGO and We Are Social Studios, children from around the world shared their inspiration and imaginations for the “Stories of Creativity Campaign”.⠀
⠀
Armed with a home-shoot kit and a set of LEGO, the kids and their families showed us what it means to build a better world in these adverse times.⠀
.⠀
.⠀
.⠀
#LEGO #CreativeAgency #SocialCreative #GlobalCreative #CreativeChildren #RebuildTheWorld #StoriesOfCreativity

Creativity without boundaries. Producing a serie

Creativity without boundaries.

Producing a series of global films in the midst of a pandemic isn’t easy, but We Are Social Studios showed us how it’s done with LEGO.

Casting 10 children spanning all corners of the world and creating three hero films starring children from Singapore, the UK and Brazil, we shared stories of children’s creativity from around the globe.

Stories of Creativity inspires kids and families around the world to be brave, think big, and ignite imaginations.
.
.
.
#LEGO #CreativeAgency #SocialCreative #GlobalCreative #CreativeChildren #RebuildTheWorld #StoriesOfCreativity

We celebrated the occasion of getting together for

We celebrated the occasion of getting together for a @hophouse13 lager in our latest shoot.

Shake it up.⠀ ⠀ Covering different seasons and

Shake it up.⠀
⠀
Covering different seasons and scenarios, we wanted to show the personality behind @hophouse13 lager.⠀
⠀
#CreativeAgency #HopHouse13

Better with beer. ⠀ ⠀ From food pairings to ac

Better with beer. ⠀
⠀
From food pairings to action shots, we added a twist to product shots for @hophouse13. ⠀
⠀
#CreativeAgency #HopHouse13

Load More... Follow on Instagram

Recent Posts

2021 Trends: Unbound Platforms

The fifth trend featured in Think Forward 2021 is Unbound Platforms. This shows how people are diversifying the ways they engage with social.

Lore Oxford | 12 January 2021

152 Shares

We Are Social's Monday Mashup #522

Twitter permanently suspends Donald Trump, TikTok releases its first AR filter, and more in our Monday Mashup.

Hannah Currey | 11 January 2021

152 Shares

Global trends shaping marketing in 2021: Part 2

Our global leadership team share their thoughts on the trends that will shape marketing, and social media, in 2021.

Nathan McDonald | 7 January 2021

152 Shares

Global trends shaping marketing in 2021: Part 1

Our global leadership team share their thoughts on the trends that will shape marketing, and social media, in 2021.

Nathan McDonald | 6 January 2021

152 Shares

We Are On Twitter

@wearesocial : RT @TheDrum: Sick of Zoom gloom and wondering how to deliver a pristine presentation from home? That Lot’s creative chief @davidlevin123 in…

15 Jan
@wearesocial : "Social media is now the main source of information... Today 3.96 billion people are on social media, said the Digi… twitter.com/i/web/status/1…

15 Jan
@wearesocial : Pitch perfect! After a year of successful virtual pitches, our Global Head of Partnerships Garrett Dearey spoke to… twitter.com/i/web/status/1…

15 Jan
@wearesocial : RT @fcbusiness: Beyond Banter: Sports Clubs Need To Lead By Example On Social: bit.ly/3nIIKOG @wearesocial's @CopycatDan discusse…

14 Jan

We Are Social

Alphabeta, 14-18 Finsbury Square, London EC2A 1AH

+44 20 3195 1700

talktous@wearesocial.net

LEGAL, PRIVACY and MODERN SLAVERY STATEMENT

We Are Social Ltd Registered in England and Wales, company number 06629464.

© 2008–2021 We Are Social Ltd.

Subscribe to our Newsletter