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Blog

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Thought leadership

The power of the social media community through crisis

Our Interim Head of Editorial examines how social media has enabled us to protect and preserve the spirit of community during these hard times.

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Mashup

We Are Social’s Monday Mashup #484

The UK announces new digital services tax, Instagram plans to test advertising on IGTV - and more in our Monday Mashup.

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Thought leadership

The value of conversation over interruption in an ad-free future

Our Chief Strategy Officer examines why it's the brands that value of conversation over interruption which will succeed in an ad-free future.

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Mashup

We Are Social’s Monday Mashup #483

Facebook reconsiders plans for Libra cryptocurrency, Twitter tests Stories-style disappearing tweets - and more in our Monday Mashup.

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Thought leadership

International Women’s Day: how brands can avoid ‘faux feminism’

Has International Women’s Day become more about words than action? Here, we look at who should join in the conversation, and how to get it right.

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Thought leadership

What brands need to know about face filters

Our Executive Creative Director, Gareth Leeding examines the Face Filters phenomenon and how brands can get involved.

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Mashup

We Are Social’s Monday Mashup #482

Facebook bans misleading coronavirus ads, Pinterest rolls out Pinterest Lite globally - and more in our Monday Mashup.

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#Wearesocial

wearesocial

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Introducing Snap Safe. ⚠️
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An AR lens designed to help people practise safe social distancing and stay two meters apart, it warns users if they get too close to anyone.

Created to educate a younger audience in real-time and as a response to @unitednations’ global call to creatives to help save lives, the Lens is available now. Just scan the code to start using it now. (Link in bio).
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#SocialMedia #AR #SnapchatLens #CreativeAgency #WeAreSocial

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Snap Safe. ⚠️
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We know the importance of social distancing but there have been reports of some people ignoring the advice. So we created the Snap Safe AR Lens. It uses the platform to enable people to not only stay two meters apart, but also warn them if anyone gets too close.

Hit the link in our bio to unlock the Lens and Snap Safe.
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#SocialMedia #AR #SnapchatLens #CreativeAgency #WeAreSocial

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Stay back. Save lives. ⚠️
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Social distancing is one of the most powerful ways to save lives right now. And what makes it even more powerful is the fact that we can all contribute and put it into action. But not everyone knows what two metres looks like in reality, so we created the Snap Safe AR Lens using the platform to answer @unitednations global call to creatives to save lives.

Find out more in our latest blog (link in bio).
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#SocialMedia #AR #SnapchatLens #CreativeAgency #WeAreSocial

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The world is changing in significant ways and we now need to understand and navigate this new landscape. With this in mind, we've launched 'In Lockdown' - regular, sector-specific content that will inform and inspire marketers trying to cope with rapid shifts in consumer behaviour.

Find out more on our blog.
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#InternetCulture #SocialMedia #ConsumerBehaviour #ConsumerInsight #Sports #SportsMarketing

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First up in our new 'In Lockdown' series, we've looked at sport - a sector that has experienced huge economic impact due to Covid-19.

Look out for more from the series, including Instagram Live creator interviews, and analysis of the entertainment sector.
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#InternetCulture #SocialMedia #ConsumerBehaviour #ConsumerInsight #Sports #SportsMarketing

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Is there still an appetite for sports content, and how can brands get to grips with the challenges they're currently facing?

In our latest blog, our R&I team examines the prospect of a world without sport to help inform and inspire marketers trying to cope with the rapid pace of change.
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#InternetCulture #SocialMedia #ConsumerBehaviour #ConsumerInsight #Sports #SportsMarketing

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Behind the scenes of our #BeUnlimited shoot with @victoriaparkvixens last year. We worked with @vodafoneuk to tell real stories about people who have come together thanks to mobile technology.

This awe-inspiring group of women slay both on and off the pitch, winning matches and absolutely owning Instagram.

Follow the link in our bio to watch the full #BeUnlimited film. Watch the rest of the series with @trashfreetrails, @runwithpurposeldn, and @adventure_swim_coaching.
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#vodafone #behindthescenes #creativeagency #socialagency #globalagency

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On the set of the #BeUnlimited film with @victoriaparkvixens, we talked to these unstoppable women for @vodafoneuk about how mobile data helped them come together.

Check out the first film in our series with Vodafone (link in bio), and don’t miss our features with @trashfreetrails, @runwithpurposeldn, and @adventure_swim_coaching.
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#vodafone #behindthescenes #creativeagency #socialagency #globalagency

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Human first, tech second. This was the approach we took with @vodafoneuk for its #BeUnlimited series, telling stories about how mobile tech has helped real people come together around their interests.

Here, we are behind the scenes with @victoriaparkvixens, an impressive group of women who grew their football team through Instagram. Check out our film featuring them now (link in bio), and don’t miss the next in the series with @trashfreetrails, @runwithpurposeldn, and @adventure_swim_coaching.
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#vodafone #behindthescenes #creativeagency #socialagency #globalagency

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Eat, sleep, bleed, repeat.

Periods might be bloody normal (and a bit annoying), but many women can’t afford to buy basic menstrual supplies.

That’s why, this International Women’s Day, we’re supporting the fantastic charity @bloodygoodperiod. It provides period supplies for asylum seekers, refugees and those who can’t afford them.

If you’d like to make a donation or find out more, check them out @bloodygoodperiod. .
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#IWD2020 #EachforEqual #InternationalWomensDay #CreativeAgency

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I’m not a female boss. I’m just a boss.

89% of women set more ambitious goals in the presence of other women they admire. But it’s still unusual for men to have female role models.

Having a balance of men and women in leadership positions makes good business sense, both now and for the future of our industry.
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#IWD2020 #EachforEqual #InternationalWomensDay #CreativeAgency

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Equal pay seems to be a long way off.

This year’s International Women’s Day theme is #EachForEqual: a collective action and shared responsibility for driving a gender-equal world.

But unfortunately, it’s common in the UK that men and women are not paid the same wage, for doing the same job. Equal pay is something we’re proud to have at We Are Social - it reflects the respect we have for all our talented team.
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#IWD2020 #EachforEqual #InternationalWomensDays #CreativeAgency

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Gender equality is everyone’s responsibility.

Gender equality is everyone’s fight. Collective action for driving a gender-equal world is the key to its success.

Intersectional feminism encourages us to listen to people with different views and perspectives– not just others from the same backgrounds or cultures.

Until everyone is equal, no-one is.
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#IWD2020 #EachforEqual #InternationalWomensDay #CreativeAgency

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While many people face the same challenges, how we react to and cope with them is unique.

In order to shed light on one of the biggest challenges for women - the menopause - next week we’re excited to welcome @themerrymenopause’s Jo Fuller to We Are Social. She’ll lead an open and honest discussion on how to support the women in our lives during this time. It’s not just a physical thing, it can take its toll mentally too.

We believe problems are better shared; it’s why we have mental health first aiders, a 24/7 free helpline and regular sessions like this to address general wellbeing and mental health.
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#IWD2020 #EachforEqual #InternationalWomensDay #CreativeAgency

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Has International Women’s Day become more about words than action?

Our research team has looked into historical and emerging conversations around International Women's Day, and shared their advice for brands to ensure that they’re not guilty of ‘faux feminism’.
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And here on Instagram, we’ve highlighted some of the words - and actions - from some of our team this year. Special thanks to @jennismit, @anna_lioncourt, @federica_qualiano, @_joannburton, @lucyclamp, @nollyporkett, @adoleman, @nataliebarnes81 @lauren_under, @rer_p, @hannmarkus and @annagonzalvo94, @lucydoubleday, @paullieg83 for research, designs, words, events and initiatives.

Check out our blog for more on faux feminism - link in bio.
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#IWD2020 #EachforEqual #InternationalWomensDay #CreativeAgency #FauxFeminism

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Recent Posts

Snap Safe: our answer to the UN’s ‘Call to Creatives’

Our Executive Creative Director, Gareth Leeding shares how we responded to the UN's 'Call to Creatives' with a new Snapchat AR Lens.

Gareth Leeding | 3 April 2020

152 Shares

In Lockdown: The show must go on

In the latest instalment of our In Lockdown series, our Insights Analyst Oriol Fernandez examines shifts in the entertainment industry.

Oriol Fernandez | 2 April 2020

152 Shares

Data privacy on social media and why it matters

GlobalWebIndex's Olivia Valentine examines the role of privacy on social media and why it matters to users, platforms and brands, alike.

Olivia Valentine | 31 March 2020

152 Shares

We Are Social’s Monday Mashup #486

Instagram reveals new Co-Watching feature, Pinterest launches new ‘Today’ tab - and more in our Monday Mashup.

Ryan Dubras | 30 March 2020

152 Shares

We Are On Twitter

@wearesocial : RT @creativebrief: A genius idea from @wearesocial and a cracking write-up from @BiteTrends 👇 twitter.com/BiteTrends/sta…

3 Apr
@wearesocial : RT @dandad: While some brands have been applauded for their responses to the Coronavirus crisis, others have fallen foul of the public. D&A…

3 Apr
@wearesocial : RT @nathanmcdonald: Great work from the team @wearesocial #socialdistancing #covid19 #snap #ar #lens twitter.com/wearesocial/st…

3 Apr
@wearesocial : Tune in to our Instagram Live now, where @LoreOxford is speaking with parenting influencer @thisisladyland. They'l… twitter.com/i/web/status/1…

3 Apr

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