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Mashup

We Are Social's Monday Mashup #551

Snapchat launches Trends, Facebook unveils most popular posts, and more in our Monday Mashup.

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Thought leadership

Level up your gaming knowledge, PT 3: Crafting a winning esports campaign

In the last in their three-part gaming series, GWI's Trends team looks at the competitive world of esports, how fans compare to other gaming audiences.

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Mashup

We Are Social's Monday Mashup #550

Reddit launches video feed for iOS, Twitter debuts a new font, and more in our Monday Mashup.

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Mashup

We Are Social's Monday Mashup #549

WhatsApp launches disappearing photos and videos, Twitter Spaces now lets you invite co-hosts and more, in our Monday Mashup.

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Awards

D&AD New Blood Awards: Why They Matter

Senior Writer Seun Areoye writes about his experience as a judge for D&AD's annual New Blood Awards.

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Culture

Dyslexia and a career with words

Our Interim Head of Editorial, Sarah Hecks, discusses how companies can actively champion dyslexics by celebrating their differences.

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Mashup

We Are Social's Monday Mashup #548

YouTube ad sales hit $7bn, Pinterest delivers on profit but user numbers dwindle, and more in our Monday Mashup.

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A decade later. Our Head of Sport @joe_weston has

A decade later.

Our Head of Sport @joe_weston has been with us for 10 years. To celebrate a decade of exceptional work, we asked him to pick some of his favourite campaigns from his time at the agency.

“I was at university when it was announced that the 2014 World Cup location would be in Brazil. At that moment, I gave myself the goal of working in some capacity on that tournament.

Fast forward six years and I was leading the content team at We Are Social, flying to Rio to spend eight weeks on the ground with the @adidasfootball marketing team. We produced over 1000 images and over 100 videos, designed to be dropped at key moments in the key games. It was our most successful campaign with @adidas and something that I shall never forget.”

#adidasFootball #adidas #WorldCup2014 #SocialMedia #BrandMarketing #WeAreSocial

Creating campaigns with plenty of punch. From jo

Rewriting the rules of sports marketing. One of

Rewriting the rules of sports marketing.

One of @joe_weston’s favourite campaigns from his 10 years at We Are Social is @adidasfootball’s iconic football transfer announcement, when @paulpogba joined @manchesterunited.

“This piece of work was the first time in my career when I overheard someone in the pub talking about something we had made, totally unprompted. It was the piece of work that really confirmed what our Creative Director @gleeding and I already knew. We needed to launch a specific arm of We Are Social for sport.

We figured if we can reinvent the football transfer, what else needs reinventing? And as we looked around we realised that sports marketing was often bland and lacked creativity. All the creativity was coming from the communities around the game, not the sponsors or brands involved with it.

A year later, We Are Social Sport was launched, and this campaign is still our benchmark for how we can do this when we are at our best.”

#Adidas #Stormzy #WeAreSocialSport #Sport #BrandMarketing #Creative #wearesocial

Making an impact online is about more than landing

Making an impact online is about more than landing a punchline. ⁣
⁣
@thefeed.global is powered by our research division that specialises in Cultural Insights: 50 analysts and strategists who speak more than 15 languages, whose knowledge and expertise is supplemented by a network of more than 900+ social specialists. ⁣
⁣
We cover artefacts of digital culture from across the world, enabling us to track culture on a global scale without compromising on local nuance. In particular, we focus on: ⁣
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🌍 Brands⁣
📱 Platforms⁣
❤️ Communities⁣
🗯️ Creators⁣
🔥 Memes⁣
🗞️ Trending conversations⁣
🔮 Aesthetics⁣
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Supercharge your knowledge of digital culture. Follow @thefeed.global now.

Your daily digital culture download has landed.⁣

Your daily digital culture download has landed.⁣
⁣
Introducing @thefeed.global, a cultural insights publication from We Are Social’s global network. ⁣
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Every day, we post about a person, moment or conversation from the digital landscape that highlights a bigger shift in society and culture. Each post includes:⁣
⁣
🔎 An explanation of what’s happening ⁣
🧠 An insight into the wider cultural or behavioural shift this artefact is a part of ⁣
📈 A data point to validate the potential of this shift⁣
💡 An opportunity for brands across industries⁣
⁣
Interested? Follow @thefeed.global

Culture moves at the speed of social.⁣ ⁣ When

Culture moves at the speed of social.⁣
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When @aoc hosted her first Instagram Live Q&A, she set a new standard for the way people expect to engage with people in power via social. When @travisscott performed his record-breaking show in Fortnite to more than 12 million people, he was laying the groundwork for a whole new genre of music fandom in the metaverse. ⁣
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So many one-off digital events that have seemed alienating or niche at their conception have transpired to be early warning signals for important shifts in contemporary culture that have far-reaching implications for brands.⁣
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Which begs the question: how do you keep on top of it all?⁣
⁣
Introducing @thefeed.global: a cultural insights publication from We Are Social’s global network. ⁣
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Get on the inside track of emergent digital culture as it’s happening. Follow @thefeed.global

We are social. We’ve been taking a look at som

We are social.

We’ve been taking a look at some of the juicy stats featured in our Digital 2021 July Statshot report.

Here, you can read all about the continued trends in digital and social media use around the world, with a focus on the changes over the last quarter.

For more stats like this one, check out the full analysis via the link in bio.

#Digital2021 #JulyStatshot #SocialMedia #SocialMediaStats #Data #Digital #WeAreSocial

Social media users soar. Despite the easing of t

Social media users soar.

Despite the easing of the pandemic providing us with more options for IRL entertainment, social media user numbers have continued to increase.

In fact, the global unique social media user total grew by 520 million over the past 12 months. That’s plenty of scrolling and screen time.

For more social media facts and figures, read our Digital 2021 July Statshot. Link in bio.

#Digital2021 #JulyStatshot #SocialMedia #SocialMediaStats #Data #Digital #WeAreSocial

Plenty of fresh faces on social. People continue

Plenty of fresh faces on social.

People continue to flock to social platforms, with 147 million more users on social media than just 3 months ago, equating to quarter-on-quarter growth of nearly 3.5 percent.

Dig into the Digital 2021 July Statshot via the link in our bio for key insights into how the world uses the internet, social media, mobile devices, and ecommerce.

#Digital2021 #JulyStatshot #SocialMedia #SocialMediaStats #Data #Digital #WeAreSocial

Inspired by the streets. On the vibrant streets o

Inspired by the streets.

On the vibrant streets of Malasaña in central Madrid, artists take the lead in creating change and reinventing the city landscape.

This inspired the launch film for @realmadrid’s Away kit, taking the graffiti seen in the city to create a campaign that places Madrid’s sense of Grandeza (greatness) at its core.

#ThisIsGrandeza #Grandeza #RealMadridCF #adidasFootball #adidas #wearesocial

From Malasaña to @realmadrid. Inspired by the cr

From Malasaña to @realmadrid.

Inspired by the creativity witnessed on the streets of Malasaña, we reached out to US-based artist Leon Washere, to create a launch film that captures the atmosphere felt on the Madridian streets.

Printing out each frame, @leon_washere painted over them to bring the film to life, contributing to the graffiti-esque vision seen throughout the campaign.

#ThisIsGrandeza #Grandeza #RealMadridCF #adidasFootball #adidas #WeAreSocial

Showcasing creativity and craft. @realmadrid’s

Showcasing creativity and craft.

@realmadrid’s Away kit is inspired by the streets and graffiti seen in the Madridian neighborhood of Malasaña.

The cultural back story and textures of the Away shirt provided our creative team with the freedom to reach out and work with artist @leon_washere to bring this vision to life.'

#ThisIsGrandeza #Grandeza #RealMadridCF #adidasFootball #adidas #WeAreSocial

15 years of joy. When it comes to the beautiful

15 years of joy.

When it comes to the beautiful game, few have delivered as many pitch perfect moments than footballing legend @leomessi.

To celebrate Messi’s 15 year partnership with adidas, we were asked to create something to commemorate the occasion. We wanted to tell a story from the heart, so we made a film that allowed football fans to get lost in the joy that the athlete has delivered over the years.

#adidas #football #Messi #Leo15 #Messi15 #LeoMessi #sport #wearesocial

From local talent to global superstar. Using a mi

From local talent to global superstar.

Using a mix of archive and recent film footage, we created a campaign for @adidasfootball that documents the unwavering passion behind footballing hero, @leomessi.

With an infectious enthusiasm for his sport, the campaign brings out the joy that Messi has gifted to fans over the years, highlighting the impact the footballing legend has had on the world.

#adidas #football #Messi #Leo15 #Messi15 #LeoMessi #sport #wearesocial

LEGO adidas Originals Superstar. Your way. Origi

LEGO adidas Originals Superstar. Your way.

Originally released as a basketball shoe back in the 70s, the Superstar has become one of the most versatile streetwear staples around the world.

Collaborating with six unique creators, We Are Social Studios created a campaign that highlights the endless creative possibilities of the LEGO adidas Originals Superstar, encouraging wearers to get creative with their designs.

#LEGO #adidas #adidasSuperstar #Shoes #Creativity #Creators #WeAreSocialStudios #WeAreSocial

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Recent Posts

A decade in sport: reflections on 10 years at We Are Social

Celebrating a decade at the agency, Head of Sport Joe Weston looks at some of his highlights from the past ten years.

Joe Weston | 21 September 2021

152 Shares

We Are Social's Monday Mashup #554

Facebook invests $1m to combat climate change misinformation, Cameo launches Cameo Calls, and more in our Monday Mashup.

Hannah Currey | 20 September 2021

152 Shares

Introducing The Feed: Your daily digital culture download

Today we launched The Feed, an editorially-led Instagram publication tracking digital culture and trends on a global scale.

Lore Oxford | 14 September 2021

152 Shares

We Are Social’s Monday Mashup #553

Twitter unveils new invite-only Communities, WhatsApp brings encryption to backups, and more in our Monday Mashup.

Ryan Dubras | 13 September 2021

152 Shares

We Are On Twitter

@wearesocial : Tomorrow at 2pm (BST), join some of We Are Social's biggest digital culture enthusiasts for The Feed Live. The Feed… twitter.com/i/web/status/1…

8 h
@wearesocial : As summer ends, sleigh bells begin to jingle in the marketing world as we look towards the festive season.… twitter.com/i/web/status/1…

11 h
@wearesocial : Head of Sport Joe Weston has been at We Are Social for a decade. That's ten years of delivering exceptional campaig… twitter.com/i/web/status/1…

21 Sep
@wearesocial : To learn more about The Feed, join some of We Are Social's biggest digital culture enthusiasts for a virtual roundt… twitter.com/i/web/status/1…

21 Sep

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