Strategies for social media impact
It’s hard to be original in today’s online world. With algorithms and AI fuelling content and shaping creativity, how can brands cut through the noise? That’s where we come in.
In our first ever Digital & Social Summit – a week-long series of online events – we shared our tips and tricks to help you stand out. Hosted by our teams in the UK, Europe, Asia and North America, along with expert guest speakers, we provided you with inspiration and strategies you need to make an impact on social.
Check out the talks below.
Explore the events
Creativity
Creativity
We often talk about putting “people before platforms” when creating content for social. Right now, this has never been more important. In a world where people are becoming hyper aware of the impact of technology and AI, brands can resonate with consumers by acting in a more “human” way. Join Gabe Jaffe and Booking.com’s Gert Laubscher as they explore the impact of realness and creative spirit.
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Entertainment
Entertainment
Social media is now just as much about entertainment as it is about social connection, as the rise of TikTok attests. Its users now spend more than an hour a day on the platform, seeking out both short and longer form content. TikTok is home to self-made creatives in music, dance, comedy, writing, news reading and more – and for brands to find their place on the platform, it’s essential to know what kind of content is resonating, and why.
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Effectiveness
Effectiveness
Privacy consciousness, the demise of third-party tracking and a rise in community “dark forests” like Discord, Reddit and private group chats mean that while social data is more pervasive than ever, it’s also getting more difficult to extract meaning. With this, a new marketing imperative has arisen: To move beyond standard social metrics to support effectiveness. Join us to find out what this means for your brand.
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Influencer marketing
Influencer marketing
Explore the world of working alongside creators with YouTube and Narrative, a We Are Social Company. Join Gigi Ouf, our VP of Celebrity & Influencer Marketing, and Red Fabbri, Global Social Marketing Lead at YouTube, as they dive into the crucial questions surrounding the future of creator collaboration.
Gain access to data-backed insights sourced directly from our extensive creator network, and discover the transformative potential of harnessing their unique perspectives to cultivate deeper brand connections.
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Technology
Technology
Generative AI captured mass-market interest at a rapid-fire rate in 2023. Now in 2024, with the proliferation of AI solutions on the market and the emergence of mixed reality into the mainstream, marketers will be faced with a whole plethora of new opportunities and challenges. We’ll share how brands can find long-term success by leveraging these technologies for real-world applications that solve pain points and enable new ways of engagement.
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Creativity
Creativity
People are fatigued from competing for attention on social media. They feel tired of having to look perfect, even on vacation. They’re not posting photos anymore, keeping their memories only for themselves.
So, how can a brand convince people to forget about content performance and re-discover the beauty of sharing again?
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Gaming
Gaming
Campaigns in partnership with AAA game titles can take years to create and seven figure budgets. In a time of economic uncertainty, very few brands can afford to throw down that amount of cash just to play the game.
What some brands fail to realise is that there are levels to play and multiple ways to win in gaming. You don’t have to engage with AAA games to win, and you don’t need to spend a fortune either. You just need to find the right community that works for you and commit to growing that relationship and flourishing together.
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The Global Digital Report Series
The Digital and Social Summit events are powered and inspired by our Global Digital Report series. Read, referenced or downloaded more than 20 million times in the last year alone, the reports are a vital tool for marketers all over the world.
