We Are Social: Tuesday Tune-Up #11


Welcome to Tuesday Tune-up #11, We Are Social Sydney’s weekly round-up of all things social.

Here are your Top 10 stories this week;

1. Australian shoppers swayed by social recommendation

We Are Social Tuesday Tune-Up #11

According to search marketing agency Outrider, 1 in 3 Australian high earners have bought a product after a friend recommended it on Facebook.

In the same bracket, 1 in 4 have made an offline purchase after seeing a recommendation on Facebook.

Further proof, if it was needed, that targeting influencers is one of the most important tools in the strategist’s arsenal.

Count this as a recommendation, and buy it. Check out the rest of the Infographic here.

2. Social media continues to attract big investment
Research by Booz & Co. and Buddy Media has revealed that businesses are set to spend a higher percentage of total digital marketing spend on social over the next three years.

Spending on social

The survey also revealed that 65% of the managers already have plans in place to improve social media policies – 63% said these were to better integrate social into overall marketing strategies, and 59% plan to pay attention to social media monitoring and rapid response capabilities.

Yet only 15% already have plans for social revenue-generating platforms.

Spending on social

3. Mobile social media audience grows
A comScore study has found that 72.2 million US residents access social networking sites and blog on their mobiles – that’s 37% more than last year, and means that nearly one third of all US mobile users are going mobile with social.

Nearly 40 million US mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.

69.5% of mobile social networkers posted status updates while on their mobile device, with 52.9% reading posts from organisations or brands.

The future of mobile social looks set for continued growth.

Garner analysts predict that by 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications.

4. 10 biggest Facebook countries – Brazil continues to lead growth
Statistics from Socialbakers show that of the 10 countries with the largest Facebook populations, Brazil is the leading country in the world in terms of user growth:

Facebook Growth

Which bodes well for We Are Social São Paulo

5. Kia Australia help fans show their friends a little Respect
To celebrate the launch of the Kia Rio Reborn – a car that demands serious respect – we created an app that allows fans to “respect” each other.

It’s a little bit of fun that also showcases the car’s design and personality. We’ll throw a fist bump for that – Respect!

Kia Respect

6. Mums love Facebook
While this may come as an unwanted development for children across the world, Facebook marketers will no doubt be delighted by the latest statistics on the use of Facebook by mums.

According to research by eMarketer, an estimated 23 million US mums are on Facebook this year – more than two-thirds of all online mums in the country, and they’re logging onto the site at least once every month.

Mums love FacebookWord to your mother.

7. Shorter posts generate more engagement
By looking at over 11,000 posts made by the 150 largest Facebook pages, Virtue have demonstrated that the shorter the posts made by brands, the more engagement.

Facebook post length and engagementAlthough post length will depend on the type of post and its content, this study shows that there are measurable advantages to keeping Facebook posts as pithy as possible.

8. New developments for Facebook
Three significant developments for Facebook were released last week. Firstly is the news that Facebook Pages can now be opened in Facebook’s iOS Apps using the fb://page URL scheme.

This is welcome news for marketers, who can now direct users straight to their Page without them having to open and log in to the m.facebook.com site.

Facebook also released Facebook Messenger, it’s standalone mobile messaging app, for Blackberry users, as well as updating the iPhone and Android versions.

This improves greatly upon the initial release of Messenger that came out in August, with a slick new interface that allows users to see when their friends are typing to them and more easily find and sort their friends.

Finally, the news that Facebook is running a closed, limited test to allow websites – for the first time – to process sales transactions for virtual goods with Facebook’s currency, Facebook Credits.

9. New developments for LinkedIn
LinkedIn has also revealed a few new developments. It has begun its expansion into Asia with the launch of its first Asian language platform in Japanese.

Whether the professional social networking site will succeed in a digital culture where online anonymity is prevalent is yet to be seen.

LinkedIn have also announced Talent Pipeline, a recruiter platform built into the LinkedIn system which enables recruiters to more easily manage and keep record of their talent leads.

LinkedIn also unveiled Classmates, providing high-level insights about alumni and allowing access to more detailed professional profiles that they’ve shared, this tool looks to help users make the most of their school and university connections.

10. Twitter users tweeting more, iPhone integration drives sign-ups
Twitter CEO Dick Costolo announced that Twitter has gone from 100 million tweets at the beginning of this year to a quarter of a billion tweets per day – a 177% change since September 2010.

Over the course of this year, Twitter users have also become more engaged, from 30% of its users active every day in January 2011 to over 50% active daily users today.

He also noted that the recent iPhone Twitter integration has caused a 3x growth in sign-ups.

Was that more than 140 characters? Send us a tweet and let us know… preferably from an iOS5 device.

The Week According To The Internet:

What say you, social stat fans? Leave us a comment below!