Tuesday Tune-Up #169

Tuneup
abrye.redeker

Over half of digital display ads are never seen

According to Google research, 56.1% of all digital display ads are never seen by a human (we don’t have figures on any other life forms).

Lavazza’s #FromItalyWithPassion 

Lavazza coffee is introducing their Minu coffee machines to Australia with a campaign supported by social media challenges. Users are prompted to follow the Lavazza Barista across Italy and enter the competition during each leg of his travels for instant win opportunities associated with unlocking tasks through RTs, location pins & video views. Challenge participants are all added to the grand prize draw to win a trip for two to Italy.

Sydney hosts another soggy Tropfest

Despite torrential downpours and relentless electrical storms, the world’s largest short film festival took place in Sydney over the weekend. While attendance was abysmal in Centennial Park this year, the festival still managed to generate a great deal of buzz with the films airing on SBS and at live venues around Australia. The occasion amassed nearly 15,000 mentions with 86% of this conversation occurring on Twitter. Watch this year’s winning film below or visit Tropfest to enjoy all 16 finalist.

Adjustable photo filters on Twitter

Hooray for filters in all their photo-saving glory. Twitter has added ‘adjustable filters’, with an intensity slider – now the only difference between you and David Bailey is a wealth of talent and celebrity friends.

screen-shot-2014-12-02-at-1-20-33-pm

Tumblr adds buttons from external sites

Tumblr has added some new buttons for users that post content from specific sites. Etsy gets “buy”, Artsy “browse” and Kickstarter “pledge”, while anything that comes from Do Something allows you to, errr, “do something”. Nice.

New Tumblr Buttons

Geofilters available to all Snapchatters

Snapchat has had geofilters for a while now – super special filters that show up in a specific location. Previously, they could only be created by selected partners, but now this functionality is available to everyone. Must be nearly Christmas.

G+ adds pinned posts

You can now pin posts on Google+ profiles and pages. So can the Brooklyn Nets, as you can see in the example below. As you might expect, a pinned post will appear above all others.

Google Plus Pinned Post

Line Pay goes global

Messaging app, Line is expanding its e-payment system, Line Pay (previously only available in Japan) to the entire world. Line Pay allows users to register a card, with which they can make purchases on the Line store and in participating offline shops.

Toyota wants us to #BuckleUpForLife

Toyota is asking Twitter and Instagram users to upload photos with the hashtag #BuckleUpForLife, the name of a charity with which it’s working. For every picture, the car manufacturer will donate 10 car seats for children.

Build a Honda on Twitter

Remember when you could make a Mercedes on Instagram? Now you can build a Honda on Twitter. It’s an interesting trend in the automotive industry, but we imagine it’ll be a while before we see a Ferrari on Friends Reunited. Or an Audi on adult friend finder.

Honda_Twitter

Heineken will make your party better

Last Thursday, Heineken ran a campaign asking Twitter users to explain why they needed a Heineken-themed do. Tweets sent in with the hashtag #SparkMyParty were entered for the chance to win everything you need for a party: a DJ, beers and, of course, balloons.

Stella buys Instagram ads

Stella Artois has become the first beer brand to purchase Instagram ads, thinking that we may all be planning a merry Christmas. Here are a couple of the shots.

Stella Instagram 1

Stella Instagram 2

Celebrate advent on Instagram

Too old for a chocolate advent calendar? No, you’re never too old, but if you will be such a Scrooge about it, there’s an online version you can try with ASOS. Using #Instaadvent1 through #Instaadvent24, the fashion retailer is running a daily advent-themed competition in the build up to Christmas.

ASOS Instagram advent

Ted Baker wants to help Santa take an Elfie

Don’t you hate it when you want to take an Elfie, but all your elves are missing? Well so does Ted Baker. It’s created a ‘choose your own adventure’ game on Instagram, where you can find the missing elves. You might even win a prize.

Brands on Black Friday

Lots of brands got involved with Black Friday, as you might imagine. There’s a roundup of some of the campaigns here. Amazon allowed Twitter users to ‘tweet to unwrap’ early deals, Kohl’s asked trivia questions with a $500 gift card prize and Target requested #Salefies from those who didn’t get trampled in the carnage.

Brands tweet about Peter Pan Live

NBC has plans to build a ‘live tradition’, starting with last week’s ‘Peter Pan Live’. Brands got involved with the massive televisual event.

Skeletor takes over Honda Twitter

Fed up of trying to conquer Grayskull, Skeletor took over Honda’s Twitter account last week. It’s gone back to normal now, but our contacts in Eternia say that he had a lovely time.

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