SXSW Sydney Session Select community voting is now open. Two of our panel submissions have been shortlisted. Here’s how you can help us get on stage.

Voting for the 2024 SXSW Sydney Session Select is now open, and we’re thrilled to announce that two of our panel proposals are in the running! For the second consecutive year, We Are Social Australia could be taking to the main stage at SXSW Sydney 2024 – and we’d love your help.

To start, head to the SXSW Sydney Session Select website and create an account – it only takes 30 seconds.

Ok, now you’re all set to vote for our submissions, part of the Advertising & Marketing track.

Navigating the zeitgeist: harnessing the movements, moments, and mindsets that unite people

In an era where people demand more from brands than just products or services, understanding and integrating with culture has never been more crucial. This session will explore how marketers can understand and leverage the evolving cultural landscape, and the strategies to employ to build meaningful, culturally connected brands.

Hosted by socially-led creative agency, We Are Social, the panel features industry leaders and cultural commentators who bring a wealth of experience in identifying and interpreting the cultural signals that shape consumer behaviour and societal trends, including Stephanie Winkler, head of cultural insights and strategy consultancy Crowd DNA APAC, Nell Gearets, Culture and Lifestyle reporter at The Sydney Morning Herald, and a brand marketer at leading global brand.

Vote for ‘Navigating the zeitgeist: harnessing the movements, moments, and mindsets that unite people’ here.

Future-proofing corporate brands: reputation management in the digital age

The last 12 months have seen some of the biggest reputational challenges thrown at Australian companies, from Optus to Qantas. Corporate culture has shifted immensely in the last decade, with the rise of global movements giving consumers, employees and stakeholders a greater voice, and posing new-found threats to shareholder value. The online discourse around companies and their executives can make or break an organisation and its reputation.

Socially-led reputation agency, We Are Social, hosts a panel discussion featuring a business journalist and a Chief Communications Officer from a major corporation. Together, they’ll delve into the findings of their latest Corporate Culture report, offering crucial insights for navigating today’s reputation dynamics effectively.

Vote for ‘Future-proofing corporate brands: reputation management in the digital age’ here.

You may only vote once for each entry, but there’s no limit to the number of votes you can cast.

Voting for SXSW Sydney 2024 closes on Monday 22 April 2024.

We count on your support to help us make it to the stage again. If our topics resonate with you, please share this with your network. Thank you, and (hopefully) see you there!