News Putting a value on a Facebook fan 22 Jul 2012 Seb Robert from our UK office delivered this presentation at the Great British Social Media Festival last week which provides some great insights into the age old question – what is the value of a Facebook fan. The work came about because Bulmers wanted to find an answer to how relevant it was for them to […]
News The Week According To The Internet #5 20 Jul 2012 This is your Friday, and it’s ending one minute at a time. Here to help count in your weekend is our regular digest of internet shenanigans, submitted for your browsing enjoyment! CRANKED: The volume on the Official We Are Social Friday Spotify Playlist SEATED: Animals, on other animals ADORBS: Every single thing on this list BURNED: […]
News We Are Social: Tuesday Tune-Up #48 17 Jul 2012 Monkey does as monkey says New research released by Ipsos has revealed that nearly one in four people say they would buy from a brand because a friend engages with the brand through social media. Even better news for our friends in Brazil as this number rises to 39% within the BRIC countries. Twitter users […]
News We Are Social: Tuesday Tune-Up #47 10 Jul 2012 Snack foods the most liked Australian brands on Facebook According to the latest Facebook Performance Report by Online Circle, FMCG brands are the most liked brands on Facebook, but not the most engaged. Whilst the sector was responsible for 20% of engagement activities across 12 monitored sectors, it was retail brands who generated the highest […]
News Is social ready to lead campaigns over TV? 9 Jul 2012 In a recent article published in B&T, Julian Ward, MD of We Are Social Australia talks up the opportunity of using social media as a conversation starter to lead campaigns. — Marketers who launch a brand campaign with a social media push instead of a television ad have “backed themselves” and show more belief […]
News We Are Social: Tuesday Tune-Up #46 4 Jul 2012 How Facebook fans show their loyalty Debate has been raging in the social sphere about the meaning of a ‘Like’ and the difference between what marketers think it means and why Facebook users decide to ‘Like’ pages. New research shows that users say that Facebook acts as their loyalty card and it’s how they want […]
News We Are Social: Tuesday Tune-Up #45 26 Jun 2012 Facebook’s quickly woven into the Web’s DNA Even if you’re not logged into Facebook, chances are you still see that little blue icon everywhere. Pingdom reports that almost half of the top 10,000 websites in the world have Facebook links, plugins or widgets on their homepages. Twitter isn’t too far behind at 42%, and Google+ […]
News 7 years of YouTube 22 Jun 2012 A great video from YouTube to celebrate their 7th birthday, looking back over the last 7 years of YouTube…
News The 6 dimensions of highly-engaged fans 20 Jun 2012 How can you get to know your fans better? Contagious recently published an article from Leila and myself outlining the major types of fan participation on brand-run social properties. For any conversation to be a success, you need some understanding of the people taking part. In social media, the majority of conversation will be driven […]
News We Are Social: Tuesday Tune-Up #44 19 Jun 2012 80% of internet users are on social media Russia has put itself on the map by breaking into the top 5 social networking countries. Russia has posted an impressive double-digit gain and now boasts 82% of its internet users on social, up from 52% in 2010. For retailers, social media is just as important as […]
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