Blog - Page 119 of 132 - We Are Social Australia

How to react to halved reach on Facebook

As you may have seen in Adweek, new research shows that Facebook has halved the reach of brands’ Facebook page posts, with the result that fans will still see the most engaging posts from brands, but will be much less likely to see the less engaging ones. With Facebook saying “all content should be as […]

Top Aussie Facebook Pages – Sept 2012

We Are Social’s Tuesday Tune-up #58

Facebook reaches 1 billion users What a milestone: Facebook announced that it hit 1 billion monthly active users, and it seems like now all of Facebook’s numbers will be in the millions and billions, as they released a whole host of mind-bending stats with the big announcement. The network says that 600 million of those […]

The 3 Stages of Social Media Maturity

Mashable recently carried the following article from me, looking at the 3 stages of social media maturity: Exactly where social media lives within a company depends largely on what goals have been set for social media. And these objectives are in turn usually a function of how far along a business is on the adoption […]

Social Media around the World 2012

A great deck from InSites Consulting showing the results of their study into 7,827 people’s social media usage spanning 19 countries: Their main conclusions are: The social media landscape stabilising: the large sites are getting larger and the small ones are getting smaller. People are only prepared to create new accounts for sites which offer […]

We Are Social’s Tuesday Tune-up #57

Facebook cracks down on fake accounts Some page admins are reporting that they are losing tens of thousands of fans as Facebook deletes fake and spam accounts. Facebook estimates that on average, pages shouldn’t lose more than 1% of its fan base, though we hope marketers aren’t too worried by these fans who didn’t contribute […]

Facebook’s new look for photos

Facebook have just launched their much awaited new look for how both users’ and Pages’ photos are displayed: They’ve introduced the concept of highlighting individual photos: Made it easier it adjust the time and place photos were taken (important for Facebook if users are ever to use their Timeline the way it was intended): And […]

We Are Social’s Tuesday Tune-up #56

Marketers want relationships, not just growth Awareness, a US Social marketing software company, have conducted a survey of US marketers and discovered some interesting results. Firstly, the leading business objective for Social Media was discovered to be ‘Better Customer Engagement’ with 78% of respondents citing it as a central goal. This was followed by revenue […]

We Are Social’s Tuesday Tune-up #55

19% of US online women on Pinterest, 12% of US online adults Instagram A new study from the Pew Internet Project found that almost half of all online adults have posted original photos online. For the first time, Pew asked respondents about their use of photo-heavy social networks, specifically Pinterest, Instagram and Tumblr, and found […]

We Are Social’s Tuesday Tune-up #54

Social has become an integral part of business About two-thirds of large companies now agree that social media is an essential part of their business strategy, according to a new study from Econsultancy and Adobe. The majority say that they use social as an awareness channel and to bolster marketing campaigns. Some, however, are still […]

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