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15 Social Media Marketing Trends to watch out for in Australia in 2012

Our friend David Wesson has kindly agreed to share his presentation into the big 15 social media trends that will impact Australian marketers in 2012:

We Are Social: Tuesday Tune-Up #27

Woolworths launches pop-up mobile supermarket To support the launch of a mobile shopping app, Woolworths launched a pop-up virtual store at Town Hall station Sydney, where people could shop for their groceries by scanning QR codes. The idea pays homage to Tesco’s award winning Home Plus subway virtual store. Social media engagement is ‘the top […]

Edelman Trust Barometer 2012: Analysis

2012′s Edelman Trust Barometer was released a few weeks ago, the latest instalment of the global trust and credibility study. It shows an overall decline in trust globally, with steep declines in the levels of trust in government and business. Government is now the least trusted institution–trailing business, media, and NGOs. Media generally saw an […]

We Are Social’s Social Business notes #3

Welcome to We Are Social’s Social Business notes #3, a review of the best social business thinking from around the web in the last month. Quite a bumper month so worth saving this for a well earned coffee break. Owyang’s approach to social business I for one always enjoy a good framework and we’ve got […]

We Are Social: Tuesday Tune-Up #26

Its Valentines Day, which means that todays social media headlines are bought you with all the commercialised love on offer. Leggo’s sends personalised Valentine’s Day love songs in Facebook campaign Leggo’s is creating personalised love songs on its Facebook page by giving away free love songs as part of its Valentines Day program. Liking a brand […]

<p><strong>Liking a brand has a positive purchase intent<br /> </strong> Interesting news from <a href=”http://www.emarketer.com/Article.aspx?id=1008822&R=1008822“>eMarketer</a>: 54% of those who like a brand on Facebook are then more likely to purchase the product. For realz.</p> <p><img class=”aligncenter size-full wp-image-13295″ title=”” src=”http://cdn.wearesocial.net/uploads/gb/2012/02/136699.gif” alt=”” width=”324″ height=”256″ /></p> <p><strong>From social media to word of mouth</strong><br /> Promoting a brand on […]

Facebook use by brands in Australia

The latest data from Socialbakers, looking at the Australia’s top Facebook pages in January by different criteria:

Social Media for Retail

Shopping has always been a highly social experience, so it’s little surprise that retailers all over the world are exploring how they can best harness social media, both online and on the high street. This is a topic I explored in the above presentation, which I gave at the Asia Pacific Retailers Convention in Singapore […]

We Are Social: Tuesday Tune-Up #25

Welcome to our weekly super bowl of the top plays in social media, racking up the yards in activations, engagement and statistics from all over the web. So get practising your end zone dance, because here comes the touchdown pass – the Top 10 stories in social media this week; 1. Companies boosting digital marketing […]

Social business: Social media integration

Some useful research from InSites Consulting, who conducted a survey of 400 senior marketing managers in the US and the UK. Most importantly, it found a positive correlation between the extent of social media integration and the company’s financial results. The results are summarised nicely in this infographic: The research also showed that technology, telecom […]

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