Blog - Page 115 of 129 - We Are Social Australia

Which content works on Facebook?

A great infographic from vi knallgrau looking at the performance of Facebook posts from 50 Consumer Brands and 50 Retail Brands in Germany, Austria and Switzerland over a four week period:

Asia leads in social media engagement

Tom Smith, founder of GlobalWebIndex, exclusively talks to us through their new Social Engagement Benchmark report. We’ve just finished working on a very interesting study – a global ranking of Social Media Engagement. It allows us to say not only which types of consumers are most likely to be engaged with social media platforms but […]

We Are Social’s Tuesday Tune-up #60

Facebook introduce Global Pages Facebook has released a new Global Pages structure for global brands that enables brands to provide a more localised experience for the user. Users will be directed to the most appropriate page depending on their location and could view an entirely different visual experience (for example; cover photo, ‘about me’, Page […]

Hooked on Likes: An intervention

Marketing magazine recently published an article from me on how to think outside the Like box. They’ve been kind enough to let us reproduce it in full below: In the movie Jerry Maguire, Tom Cruise has an epiphany. He writes it down. The gist is this: less is more. He stays up all night working on his […]

We Are Social’s Tuesday Tune-up #59

UGG Australia brings together the Creative Council UGG Australia is fueling its own social and creative side through a collaboration with eight influencers in the worlds of fashion, music, photography and pop culture, called the ‘Creative Council.’ UGG has just released a great case study and dishes out some worthwhile tips about the power of […]

How to react to halved reach on Facebook

As you may have seen in Adweek, new research shows that Facebook has halved the reach of brands’ Facebook page posts, with the result that fans will still see the most engaging posts from brands, but will be much less likely to see the less engaging ones. With Facebook saying “all content should be as […]

Top Aussie Facebook Pages – Sept 2012

We Are Social’s Tuesday Tune-up #58

Facebook reaches 1 billion users What a milestone: Facebook announced that it hit 1 billion monthly active users, and it seems like now all of Facebook’s numbers will be in the millions and billions, as they released a whole host of mind-bending stats with the big announcement. The network says that 600 million of those […]

The 3 Stages of Social Media Maturity

Mashable recently carried the following article from me, looking at the 3 stages of social media maturity: Exactly where social media lives within a company depends largely on what goals have been set for social media. And these objectives are in turn usually a function of how far along a business is on the adoption […]

Social Media around the World 2012

A great deck from InSites Consulting showing the results of their study into 7,827 people’s social media usage spanning 19 countries: Their main conclusions are: The social media landscape stabilising: the large sites are getting larger and the small ones are getting smaller. People are only prepared to create new accounts for sites which offer […]

Stay up to date

Subscribe to our blog for hot takes on social and internet culture. You can unsubscribe at any time.