Our Insights

The changes that Facebook announced at their fMC event in New York on Wednesday represent a fundamental shift in brands’ relationship with Facebook. The new Timeline functionality for brand pages is only the tip of the iceberg – Facebook have, in effect, given brands a 30 day ultimatum to totally change the way they manage […]

Facebook have just made Timeline live for all Pages! As well as We Are Social’s (the 1st agency with a timeline?), you can see Coca Cola’s below – and other brands that already have them live include Jaguar, Dove, Xbox, Ford, Starbucks, Nike, Burberry, Louis Vuitton, Red Bull, Tiffany & Co., The New York Times, […]

KFC throws a party for 100 Facebook friends KFC launched the next stage of it’s ‘Goodest Get Together’ promotion in which one lucky winner threw a party for 100 Facebook friends. Big Aussie business lags behind in social media uptake According to a new study by eMarketing Connected, less than half of the BRW top […]

Our friend David Wesson has kindly agreed to share his presentation into the big 15 social media trends that will impact Australian marketers in 2012:

2012′s Edelman Trust Barometer was released a few weeks ago, the latest instalment of the global trust and credibility study. It shows an overall decline in trust globally, with steep declines in the levels of trust in government and business. Government is now the least trusted institution–trailing business, media, and NGOs. Media generally saw an […]

Welcome to We Are Social’s Social Business notes #3, a review of the best social business thinking from around the web in the last month. Quite a bumper month so worth saving this for a well earned coffee break. Owyang’s approach to social business I for one always enjoy a good framework and we’ve got […]

Its Valentines Day, which means that todays social media headlines are bought you with all the commercialised love on offer. Leggo’s sends personalised Valentine’s Day love songs in Facebook campaign Leggo’s is creating personalised love songs on its Facebook page by giving away free love songs as part of its Valentines Day program. Liking a brand […]

<p><strong>Liking a brand has a positive purchase intent<br /> </strong> Interesting news from <a href=”http://www.emarketer.com/Article.aspx?id=1008822&amp;R=1008822“>eMarketer</a>: 54% of those who like a brand on Facebook are then more likely to purchase the product. For realz.</p> <p><img class=”aligncenter size-full wp-image-13295″ title=”” src=”http://cdn.wearesocial.net/uploads/gb/2012/02/136699.gif” alt=”” width=”324″ height=”256″ /></p> <p><strong>From social media to word of mouth</strong><br /> Promoting a brand on […]