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We Are Social: Tuesday Tune-Up #22

Murdoch: We screwed up MySpace ‘in every way possible’ After joining twitter at the start of this year, it seems that Rupert Murdoch has been inundated with questions about failing social network MySpace. Murdoch responded curtly: At Ford, social media is bigger than advertising Matt VanDyke, director-U.S. marketing communications for Ford has told Ad Age: At […]

What do consumers want from social?

A study from the CMO Council of 1300 consumers and 132 senior marketers revealed a profound difference between what consumers want from brands in social media, and what marketers think they want. The study is 31 pages long and worth a read, but being the social people we are, we’ve done it for you. The […]

Social Media Management Systems

Altimeter have just released a new report authored by Jeremiah Owyang looking into Social Media Management Systems: A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. This system contains features such as governance, […]

The state of social media in 2012

Great analysis and curation in this deck by Esteban Contreras:

We Are Social: Tuesday Tune-Up #21

Here are the Top 10 stories in Social Media this week; 1) We are all social Forrester’s latest round of technographic data shows that social media is truly mainstream and stable, with little change in the US and Europe from last year’s figures, aside from an increase in Joiners (people with a profile on a […]

We Are Social: Tuesday Tune-Up #20

Happy New Year We Are Socialites, and welcome to the first Tune-Up of 2012, your one-stop post-hangover shop for all the latest social media shenanigans. Here are the Top 10 stories in Social Media this week; 1) The 10 Most Influential Brands on Twitter this Christmas Those crafty infographic merchants at Mashable have got their […]

We Are Social: Tuesday Tune-Up #19

Welcome to the final Tune-Up of 2011, the illustrious number 19. Not quite as good as number 100, which the UK just celebrated (congrats!), but certainly not without merit… Here are the Top 10 stories in social media this week; 1. Facebook announces top trends of 2011 Facebook Australia are hosting a nice metrics app […]

Most Contagious Ideas of 2011

Always a great read by the guys at Contagious Magazine. Most Contagious showcases the best ideas from 2011 across branding, technology and popular culture.

Booz&Co: Social Media & Marketing 2011

Some great research from Buddy Media and Booz & Company, revealing insights into how leading companies are transforming from social campaigns to enterprise marketing capabilities, in an effort to successfully incorporate social media into the mix: The research focuses on social capability priorities, key areas for investment, the evolving role of partners, and major issues […]

We Are Social: Tuesday Tune-Up #18

1. Facebook scam plagues JB Hi-Fi Yet another Facebook survey scam has hit Australia. This time victims, who don’t know any better, are being lured by the chance to receive $200 JB Hi-Fi vouchers. Links are spreading like wildfire for the scam because the first step of ‘entering’ is to share a link with your […]

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