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Nielsen’s Mobile Consumer Report

Nielsen have just released their Mobile Consumer Report. It’s got some interesting findings, so we thought we’d give you a summary. The current landscape Mobile phone ownership in both developed and high-growth countries has reached a critical mass, with no growth from the first half of 2012. The high rates of ownership are shown in […]

The Week According To The Internet #21

This week; spray on jeans, a classy prom invitation and a Mario Kart love song. Take a look at what exploded on the Internet this week. PRANKED: Pepsi and Jeff Gordon take someone for a ride. ASKED OUT: Will you go to prom with me, Kate? INTERPRETED: Selfless Portraits for strangers on Facebook. IMPROVED: Preview for Star Trek Into […]

We Are Social: Tuesday Tune-up #80

Facebook ads on par with TV for FMCG According to those FMCG brands using Facebook, advertising on the network is as effective as its TV equivalent and offers a better return on investment. Nestle and General Mills both claimed they could trace a high percentage of sales to Facebook advertising after recent cross-platform campaigns; the […]

The Week According To The Internet #20

This week; branded superheroes, a very small surf and a messy St. Patrick’s Day. Sit back, relax and get your weekly dose of Internet. PUZZLED: Sir Ravi juggles and solves a Rubik’s Cube. CANDID: Mila Kunis interviewed by Chris Stark, 10,560,000 views. PLAY: Miniature surfing trip. PARODIED: The Poke’s response to 3’s pony mixer. MIXED: Ed Sheeran and […]

We Are Social: Tuesday Tune-up #79

1/3 of your Facebook friends see your posts Research by Stanford University’s Michael S. Bernstein has shown that each Facebook update is seen by on average 1/3 of the poster’s friends. The study, which took into account the profiles of 220,000 Facebook users last June, also found that posts across the course of the month […]

The Week According To The Internet #19

This week; wonderfully happy facts, fashion accessories to make your skin crawl and a battle against photo editing. Take a peek at what’s new this week on the Internet. INTERESTING: Taxidermy accessories. TYPICAL: Does the world need more innovative websites? TROT: The pony mixer. CATSERCISE: One fat cat. RETOUCHED: Dove’s campaign to stop photo editing. SHARED: An inspirational message […]

Social Brands & The Future Of Marketing

The most successful brands don’t just predict the future; they define the future on their own terms. To that end, we’ve developed Social Brands & The Future Of Marketing – a series of provocations designed to help you shape your brand’s vision of the future, and to start bringing that vision to life today. We’ll […]

We Are Social: Tuesday Tune-up #78

Marketers set to more than double social media spend Over the next five years, CMOs will more than double the percentage of their marketing budget that is spent on social media, according to 500 surveyed. Currently, social media makes up 8.4% of that total; this is set to increase to 11.5% in 2013 and reach […]

Interflora: The story of SEO turning ugly

The Wall recently carried the following article from me, commenting on Interflora’s recent penalising by Google, and the approach that led to it. Interflora had a bad week last week. Previously, the florist was easily one of the most high profile brands online in terms of search – as of Wednesday, Google has effectively wiped […]

The Week According To The Internet #18

This week; strange addictions, a man who’ll paint just about anything and could a goat make it to #1? The best bits of this week on the web. BLOGGED: You name it…he’ll paint it. DAMP: An interactive website about water saving in the UK. ADDICTED: A very strange infatuation with inflatables. FRIED: A french fry feast in Korea. […]

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