Our Insights

YouTube lets advertisers target Gen Z based on trending music, Meta launches new Reels ad options, TikTok launches Branded Effects for marketers, and more in this week's Monday Mashup roundup.

Simon Richings, Executive Creative Director at We Are Social, explores the rise of AI and its capabilities, the implications on creatives and what it means for working in the industry.

From all the latest on Twitter blue, Instagram bringing ads to search results and TikTok’s new community guidelines, read about all the latest social media news in our Monday Mashup.

What were some of the biggest themes emerging from SXSW 2023? We were on the ground in Texas - here’s what caught our attention.

From the glamourising of DINK (double income, no kids’), to Neutrogena’s parody TikTok dating show, to the blurring of real and virtual worlds, we explore the most popular trends on social in this round up of all the latest from The Feed.

Meta is building a decentralised, text-based social network, Reddit gets a TikTok-style feature, music streaming services adopt social media-like features - read more in our Monday Mashup of all the latest in social.

Meta experiments with AI-powered chat, TikTok rolls out new screen time controls and more of the week's social media news.

Today we have launched our Think Forward: Sports Edition report that explores how social is changing the world of sport, from participation to fandom.