Our Insights

Elon Musk teases higher priced Twitter Blue subscription, YouTube plans to provide more context on policy violations with new updates, TikTok's 2023 Marketing Calendar and more in our weekly roundup.

Instagram's design overhaul, more changes at Twitter and the rest of the week's social news.

At the end of last year, we launched our annual trends report- Think Forward 2023: Fragmented Futures. It features the five key trends that we expect to shape social media over the next 12 months. This post looks at the final trend covered in the report: Expanding Identities.

This post looks at the fourth trend covered in Think Forward 2023; New Cooperatives.

This post looks at the second trend covered in the Think Forward 2023; Collapsing Narratives.

WhatsApp launches major new update, TikTok is testing a 'sleep reminder's feature, new Twitter text-formats are confirmed for February, and more in our weekly roundup.

Welcome to 2023, where IRL and URL lives are already impossibly entangled. Wherever you are in the world, the social and creative landscape continues to evolve at pace. To help us make sense of some of the biggest shifts that lie ahead, here our global leaders share their thoughts on what’s on the horizon for […]

Instagram launches text posts called ‘Notes’  Instagram has launched a new feature called “Notes” that allows users to post text updates to their profiles. Notes can include text and emojis within a character limit of 60, and can be shared in the same way as regular posts. The platform is also taking a stab at […]