Our Insights

WhatsApp launches major new update, TikTok is testing a 'sleep reminder's feature, new Twitter text-formats are confirmed for February, and more in our weekly roundup.

Welcome to 2023, where IRL and URL lives are already impossibly entangled. Wherever you are in the world, the social and creative landscape continues to evolve at pace. To help us make sense of some of the biggest shifts that lie ahead, here our global leaders share their thoughts on what’s on the horizon for […]

Instagram launches text posts called ‘Notes’  Instagram has launched a new feature called “Notes” that allows users to post text updates to their profiles. Notes can include text and emojis within a character limit of 60, and can be shared in the same way as regular posts. The platform is also taking a stab at […]

This post looks at the first trend covered in Think Forward 2023: Textured Discovery.

TikTok to ban videos encouraging tanning, Reddit adds images in comments, and more in our weekly roundup.

Today, we launched Think Forward 2023, our annual trends report. Here, our Director of Cultural Insights, Mira Kopolovic, explains the five key trends that we expect to shape social over the next 12 months.

This trends report unpicks the complex web of consumer behaviour online, and explores the role brands can play in reflecting and shaping it.

WhatsApp introduces 'Message Yourself', Musk to offer amnesty to suspended Twitter accounts, and more in our weekly roundup.