Our Insights

Snapchat revamps app with video and AI features, YouTube launches AI feature for video ideas, the return of Emoji Pong on Instagram, and more social media news.

Earlier this month, We Are Social launched a new report outlining the trends defining a new era of brand and creator collaboration: Next Gen Influence. Here, we preview one of the five trends featured – Relatable Realism.

TikTok tests editing options for uploaded videos, X is working on separating DMs from the rest of its app features, Meta can now use public posts for AI learning in the UK, and more social media news.

We Are Social will be taking to the DMEXCO stage to present the first exclusive deep dive into its latest report, Next Gen Influence. Here, learn more about the report and what to expect at the event.

In our report we uncover five trends illustrating the next generation of influence - and the creators driving them.

Instagram adds new features to DMs, YouTube launches features to tackle AI deepfakes, Snapchat launches ads in chat tab, and more social media news.

Snapchat brings back Bitstrips, Meta shuts down Spark AR Studio, Instagram adds comments to Stories and more social media news.

In September, We Are Social will be launching a new report outlining the trends defining a new era of brand and creator collaboration: Next Gen Influence. Here, we preview one of the five trends that will feature - Influential Allies.