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Tuesday Tune-Up #375

Team Kate vs Team Meghan – A Royal Headache Kensington Palace has recently reached out to Instagram HQ looking for help in the troll war that’s hammering them on the gram. Palace policy had always been not to delete critical comments, but the warring factions that represent Team Kate and Team Meghan have flooded their […]

Tuesday Tune-Up #374

US spending is up…and no, it’s not on the wall While nothing tangible yet exists between Mexico and America, Facebook walls are still strong as ever in the US. And they’re better funded. This year, digital ad spend is set to exceed traditional ad spend for the first time, according to eMarketer. And if that wasn’t […]

What’s the ‘deal’ with Social Shopping?

Examining the role of social shopping within your marketing-mix. The Challenge If you work in marketing, you’ll understand the necessity (and difficulty) of proving ROI to your stakeholders. For those in social media marketing, this can become a minefield of vanity metrics, dark social and trackability. As the social media environment develops in maturity, we […]

Tuesday Tune-Up #373

Sydney goes rainbow for #MardiGras and LEGO introduces its new AR line at #LondonFashionWeek. Get all this and more in this week's #TuesdayTuneUp.

Tuesday Tune-Up #372

Who won the #Grammys on social? And what has happened to Instagram viewer lists? All that drama and more in this week's #TuesdayTuneUp

Digital in 2019: Australia social media usage is growing

Every year We Are Social teams up with Hootsuite to create a comprehensive global report that sheds light on the digital and social landscape during the past 12 months. For the 2019 report we analysed 100,000 points of data, compiled into over 7,000 charts, covering over 230 countries – including Australia, of course. Collecting and […]

Tuesday Tune-Up #371

World record egg brings big attention to mental health The egg that dethroned Kylie Jenner with a record-breaking number of Instagram likes has gone on to bigger and better things and sealed a deal with Hulu. After much speculation, it was revealed that the egg is using its popularity for the greater good – promoting […]

Digital 2019: Australia social media usage is growing

The number of active social media users in Australia has increased by +5.9% yoy. On average, Aussies spend 1h 31m on social media every day.

Digital 2019: Global Internet Use Accelerates

We Are Social and Hootsuite’s latest collection of global digital reports, Global 2019, reveals that internet users are growing by an average of more than one million new users every day, with all of the original ‘Next Billion Users’ now online. The number of people using the internet has surged over the past year, with more than […]

Tuesday Tune-Up #370

What drove the social conversation on January 26 January 26 continues to be an increasingly controversial holiday with hashtags such as #ChangeTheDate and #InvasionDay becoming as widely used as #AustraliaDay. It marks the increasing shift in the mindset of social media users around whether or not it’s a date to be celebrated. Triple J set […]

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