Our Insights

“Influencer marketing” is no longer just an up-and-coming industry trend or buzzword. The phenomenon has officially gone mainstream, with brands of all sizes, budgets, audiences, and categories leveraging social stars’ reach, scale, and in many cases, incredible content creation skills. Yet, best practices are far from established in the new and evolving space. While We […]

Facebook updates: Messenger Day is Dead In its latest wave of updates, Facebook has killed off Messenger Day and merged the chat app’s Stories feature with Facebook Stories. So you won’t see a Story as unviewed in one app if you’ve already watched it in the other. There’s more! Users of Facebook Groups and Events can now […]

Snap: weak earnings, redesigns and a load of unsold Specs Snapchat has experienced one of its poorest quarters to date. The company saw its daily user numbers hit 178 million, up just 2.9% against last quarter (its weakest ever growth) and came up $30m short on its revenue projections. The result? A 16% drop in share […]

Instagram Story previews double in size In case you needed more looping videos of your mates clinking overpriced cocktails at Opera Bar, your prayers have been Insta-answered. The platform has announced that it’s going to make the previews that interrupt your normal Instagram TWICE as big. So, it’ll be even harder to ignore the fact you weren’t […]

Facebook rolls out the Explore Feed If you enjoy random soccer memes and dog videos as much as I do, you’ll be happy to hear that you should now be able to find them all in one place – Facebook’s new Explore Feed. Located under the ‘More’ menu, it’s an ad-free area containing posts, articles, […]

Welcome to this week’s social media round up my dear friends, colleagues, social professionals, acquaintances and mum. Twitter’s tantalising tech tale Social media Goliath*, Twitter is working on a bookmark feature for users. Gone are the days of having to superficially Like a tweet just so you can come back to it and rant at […]

Snap Inc. ventures further into AR to compete with Instagram Stories  Since the launch of Instagram Stories, Snapchat has been seeking ways to innovate and compete with the growth of Instagram, which has overtaken it in daily active users. Image via Recode (Snap is now at 173m) Snap inc. CEO Evan Spiegel announced recently that the company had […]

Instagram hits 800m users & sees in-app video creation quadruple Insta is already overtaking Snapchat, but could YouTube be next? The last five months of user growth have been the fastest of Instagram’s existence, with 100 million users signing up between April and September. Interestingly, production of videos within the app has quadrupled in the last […]