News We Are Social’s Tuesday Tune-Up #130 4 Mar 2014 ANZ celebrates Sydney’s Mardi Gras To celebrate its partnership with Sydney’s Gay and Lesbian Mardi Gras, ANZ has remodelled 10 ATMs around the city into gAyTMs. Dolled up in rhinestones, interesting prints and even faux fur (mascarading as a Freddy Mercury-style moustache), the gAyTMs have inspired plenty of sharing across social media. The campaign takes […]
Uncategorized We Are Social’s Tuesday Tune-Up #129 25 Feb 2014 Coke offers cure for social media addiction Last week, Coca Cola came out with the fictional Social Media Guard – essentially a pet collar – as a solution to social media addiction. In an attempt to poke fun at people’s obsession with using their phones and employing the tag line “share a real moment with […]
News Neknominate: UK to Aus and Back Again 20 Feb 2014 For anyone who’s logged on to Facebook in the last month, the word Neknominate is likely to conjure up images of excessive alcohol consumption and increasingly ridiculous stunts. For those of you who haven’t heard about the latest (idiotic) craze to hit our newsfeeds, Neknominate originated several years ago in the UK where it was […]
News We Are Social’s Tuesday Tune-Up #128 18 Feb 2014 The ‘Outlaw’ Burger is back and Burger King NZ is framing their customers Burger King NZ has just reintroduced their previous ‘hot-cake’ sales item: The Outlaw Burger. This time around they’ve created a socially driven campaign and are putting their customers up on the ‘WANTED’ billboard. The idea is simple: If you buy the Outlaw […]
News We Are Social’s Tuesday Tune-Up #127 11 Feb 2014 Beats by Dr. Dre and The Beats Pills The US headphone giants Beats by Dr. Dre – a client in 4 of our global offices, New York, London, Paris and Munich – launched a new campaign: The Beats Pills. Different characters were created to bring the ‘Small but Loud’ credentials of Beats’ portable Pill speaker […]
Uncategorized We Are Social’s Tuesday Tune-Up #126 4 Feb 2014 BuzzFeed launches in Australia BuzzFeed’s Australian site launched this week, with Andy Wiedlen, global chief revenue officer, expecting a “snarky” local audience. Wiedlen is urging advertisers to try a more social style of advertising, saying “Our view is the internet is awesome, it allows people to find cool stuff to share, so why don’t advertisers do […]
News We Are Social’s Tuesday Tune-Up #125 29 Jan 2014 Toyota takes to the road with social mobile app Toyota is launching a social mobile app to help curate drivers’ road trips with maps, photos and location tags to put the brand at the heart of driving experiences. It lets users store route maps and geo-location tools allow photos to be tagged and stored along the […]
News We Are Social’s Tuesday Tune-Up #124 21 Jan 2014 Pinterest is giving the GIF a go Pinterest is experimenting with a new feature that allows pinners to pin and play animated GIFs within the platform. Instead of uploaded GIFs appearing as still images, they will contain a “play” button so users can pause and play them with ease. The new product can also recognise […]
News We Are Social’s Tuesday Tune-Up #123 14 Jan 2014 Welcome to this week’s round-up of social media news from around the globe! Mobile internet usage is massive in Western Europe According to eMarketer research, nearly half of all Western European mobile users will access mobile internet at least once a month in 2014. That figure is up from 40.0% in 2013, expected to rise […]
News Facebook scraps Sponsored Stories 13 Jan 2014 By Andy Spry, Media Manager for We Are Social. Facebook recently announced that on the 9th April it will say goodbye to Sponsored Stories. Since being introduced in 2011, the format – which suggests pages a user might Like based on their friends’ interactions with a sponsored page – have come under a lot of scrutiny. It’s been a […]
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