Our Insights

Whaling (minus harpoons, thank goodness) First there was planking.  Now, the whacky world of Vine brings you the latest social craze, #whaling – which basically involves hurling oneself about in a whale-like fashion and capturing your efforts on video to share with the world.  If Karl Stefanovic does it, it must be cool, right? Apple adds a […]

Celebs join Sheryl Sandberg’s campaign to stop calling girls ‘Bossy’ Sheryl Sandberg said in Lean In that we shouldn’t call girls “bossy” and that “When a girl tries to lead, she is often labeled bossy.” A year since her topical book was released, she’s rallied the support of some famous ladies to come together and […]

ANZ celebrates Sydney’s Mardi Gras To celebrate its partnership with Sydney’s Gay and Lesbian Mardi Gras, ANZ has remodelled 10 ATMs around the city into gAyTMs. Dolled up in rhinestones, interesting prints and even faux fur (mascarading as a Freddy Mercury-style moustache), the gAyTMs have inspired plenty of sharing across social media. The campaign takes […]

Coke offers cure for social media addiction Last week, Coca Cola came out with the fictional Social Media Guard – essentially a pet collar – as a solution to social media addiction. In an attempt to poke fun at people’s obsession with using their phones and employing the tag line “share a real moment with […]

For anyone who’s logged on to Facebook in the last month, the word Neknominate is likely to conjure up images of excessive alcohol consumption and increasingly ridiculous stunts. For those of you who haven’t heard about the latest (idiotic) craze to hit our newsfeeds, Neknominate originated several years ago in the UK where it was […]

The ‘Outlaw’ Burger is back and Burger King NZ is framing their customers Burger King NZ has just reintroduced their previous ‘hot-cake’ sales item: The Outlaw Burger. This time around they’ve created  a socially driven campaign and are putting their customers up on the ‘WANTED’ billboard. The idea is simple: If you buy the Outlaw […]

Beats by Dr. Dre and The Beats Pills The US headphone giants Beats by Dr. Dre – a client in 4 of our global offices, New York, London, Paris and Munich – launched a new campaign: The Beats Pills. Different characters were created to bring the ‘Small but Loud’ credentials of Beats’ portable Pill speaker […]

BuzzFeed launches in Australia BuzzFeed’s Australian site launched this week, with Andy Wiedlen, global chief revenue officer, expecting a “snarky” local audience. Wiedlen is urging advertisers to try a more social style of advertising, saying “Our view is the internet is awesome, it allows people to find cool stuff to share, so why don’t advertisers do […]