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We Are Social’s Tune-Up #142

Welcome to this week’s Tune-Up! Facebook will favour explicity-shared stories over autoshares Facebook is planning to favour explicitly-shared stories over autoshares in the News Feed, but will not be axing autosharing entirely. So, if you open a ‘share to Facebook’ tab in a third-party app, add content and then share, more of your friends will […]

We Are Social’s Tune-Up #141

Facebook can automatically identify music and TV For the last year, Facebook users have been able to share how they’re ‘feeling’, or what they’re ‘watching’ or ‘listening to’. The network has now expanded the feature, allowing iPhone, iPad or Android microphones to automatically identify music and TV programmes, which can be shared as updates using […]

We Are Social’s Tuesday Tune-Up #140

Messaging apps are getting more popular All of the messenger apps tracked by GlobalWebIndex in Q2 2014 have risen in popularity. Snapchat has seen the biggest increase (67%), followed by Kik (32%) and WhatsApp (30%). For more detailed analysis of the report, along with a discussion of what it means for other social networks, take […]

We Are Social’s Tuesday Tune-Up #139

Facebook releases new insights tool Facebook has launched a new Audience Insights tool, which gives US users of ad manager access to information about people on the network. Advertisers can gain access to demographics, page likes, location/language information, Facebook usage and purchase activity for three different groups: all Facebook users, those connected to a brand’s […]

We Are Social’s Tuesday Tune-Up #138

Relief organisation Misereor introduces ‘The Social Swipe’ What’s the one thing people always have with them? A credit card. To encourage donations, Misereor introduced The Social Swipe – an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of two Euros. Swiping […]

#vogueisdead

B&T recently published an article I wrote about the phenomenon of social media parody. They’ve been kind enough to let us reproduce it in full below: Charles Caleb Colton once said, “Imitation is the highest form of flattery”. But what would he say about parody? Parody is imitation for comedic effect and by its nature […]

We Are Social’s Tuesday Tune-Up #137

Sharing is caring. Caring is loving. Loving is amazing. Pedigree strictly followed this old saying in their latest YouTube campaign. In order to raise money for their Adoption Drive program, Pedigree created a 60 second video of cute puppies playing in front of the camera. Based on the premise that if a video goes viral […]

We Are Social’s Tuesday Tune-Up #136

Heartbleed Exposes a Problem With Open Source, But It’s Not What You Think.. A week after the Heartbleed OpenSSL vulnerability wreaked havoc across the web, the conversation is shifting from reaction to reflection. The discussion is no longer about what to do now, but what can be done to prevent another Heartbleed from happening in the future. […]

We Are Social’s Tuesday Tune-Up #135

Ahead of the curve or setting the trend? I wanted to start this week’s Tuesday Tuneup with a quick thought piece. The Social Media market place has seen some massive changes over the last year: new platforms, takeovers, rejections, new features, dropped features and more. The screen real estate is now the field of battle […]

We Are Social’s Tuesday Tune-Up #134

April Fools by brands on social Vegemite, an iconic staple to Australian culture tweeted that they have a new energy drink as a part of an April Fool’s Day prank. Google is looking for a “Pokemon Master” by updating Google Maps with pokemon you can find and “catch” Pepsi scares commuters waiting at bus […]

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