News We Are Social’s Tuesday Tune-up #61 1 Nov 2012 Facebook’s recommends upcoming concerts in newsfeed It has been reported that some Facebook users are seeing a new feature called “Upcoming Concerts” in their News Feeds. The feature suggests nearby music events based upon a user interests, music listening activity and friends and seems to be being tested by Facebook currently. This is certainly a […]
News Which content works on Facebook? 29 Oct 2012 A great infographic from vi knallgrau looking at the performance of Facebook posts from 50 Consumer Brands and 50 Retail Brands in Germany, Austria and Switzerland over a four week period:
News Asia leads in social media engagement 26 Oct 2012 Tom Smith, founder of GlobalWebIndex, exclusively talks to us through their new Social Engagement Benchmark report. We’ve just finished working on a very interesting study – a global ranking of Social Media Engagement. It allows us to say not only which types of consumers are most likely to be engaged with social media platforms but […]
News We Are Social’s Tuesday Tune-up #60 24 Oct 2012 Facebook introduce Global Pages Facebook has released a new Global Pages structure for global brands that enables brands to provide a more localised experience for the user. Users will be directed to the most appropriate page depending on their location and could view an entirely different visual experience (for example; cover photo, ‘about me’, Page […]
News Hooked on Likes: An intervention 17 Oct 2012 Marketing magazine recently published an article from me on how to think outside the Like box. They’ve been kind enough to let us reproduce it in full below: In the movie Jerry Maguire, Tom Cruise has an epiphany. He writes it down. The gist is this: less is more. He stays up all night working on his […]
News We Are Social’s Tuesday Tune-up #59 16 Oct 2012 UGG Australia brings together the Creative Council UGG Australia is fueling its own social and creative side through a collaboration with eight influencers in the worlds of fashion, music, photography and pop culture, called the ‘Creative Council.’ UGG has just released a great case study and dishes out some worthwhile tips about the power of […]
News How to react to halved reach on Facebook 12 Oct 2012 As you may have seen in Adweek, new research shows that Facebook has halved the reach of brands’ Facebook page posts, with the result that fans will still see the most engaging posts from brands, but will be much less likely to see the less engaging ones. With Facebook saying “all content should be as […]
News We Are Social’s Tuesday Tune-up #58 9 Oct 2012 Facebook reaches 1 billion users What a milestone: Facebook announced that it hit 1 billion monthly active users, and it seems like now all of Facebook’s numbers will be in the millions and billions, as they released a whole host of mind-bending stats with the big announcement. The network says that 600 million of those […]
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